Kolmorden Zoo Takes Families Into the Trollforest With Cinematic Animation
Kolmorden Zoo's 2025 campaign for Trollskogen is a cinematic short film blending live-action footage with integrated 3D animation and visual effects, produced by Filmic Art for Parks and Resorts Scandinavia, designed to invite Swedish families into a Bamse-themed forest world at the zoo's expanding attraction in Sweden.
The campaign, titled The Trollforest, was published in Sweden in October 2025, several months after Trollskogen itself officially opened on 29 May 2025. The attraction represents the largest single expansion of Bamses Värld at Kolmården, covering approximately 4,000 square metres, according to mynewsdesk.com. Announced publicly on 13 September 2024, according to News Cision, Trollskogen brought beloved characters from the Bamse universe — including Knocke, Smocke, and Hia-Hia — into a physical forest environment designed for young visitors and their families. The film served as the primary audiovisual introduction to that world, bridging the tangible theme-park experience with the storybook fantasy it draws from.
Produced entirely by Filmic Art, from filming through to post-production, The Trollforest operates as a content, digital, and film campaign across those three media formats, with two documented media assets. The creative objective was precise: to capture the wonder and magic specific to the Bamse universe and render it credible within a real Swedish forest setting. Filmic Art directed and produced the film, integrating 3D-animated characters into live-action woodland footage with a soft, storybook visual tone. The campaign targets families with young children in Sweden — the core audience for both the Bamse intellectual property and the Kolmården zoo and amusement park experience — and positions Trollskogen as a destination worthy of discovery rather than simply a new ride or zone.
Bamse is one of the most recognised children's characters in Sweden, providing Kolmården with a built-in narrative and audience alignment that competitors cannot easily replicate.
The strategic logic behind The Trollforest campaign rests on the intersection of an established intellectual property and a growing domestic leisure market. Swedish Amusement Park Association member parks recorded 5,777,735 visitors and SEK 3,836,270,000 in turnover in 2025 across 210 attractions and 32,545,225 ride visits, with industry turnover increasing by 6.1 percent versus 2024, according to mynewsdesk.com. That growth context positions Trollskogen not as a defensive investment but as an offensive bid for family leisure spend in a market demonstrably expanding. Association membership includes direct competitors such as Liseberg and Astrid Lindgrens Värld, according to mynewsdesk.com, both of which compete for the same Swedish family audience and both of which carry their own literary and cultural IP. Kolmården's alignment with Bamse — through Bamses Värld and now Trollskogen — is a deliberate counterposition to those rivals, grounding the zoo's entertainment offer in a character franchise with multigenerational recognition in Sweden.
Kolmorden announced the 2025 Trollskogen opening on 13 September 2024, according to news.cision.com, and moved quickly to build commercial momentum: on 20 September 2024, the park offered Wild Cards at half price to include Trollskogen access upon opening, also according to news.cision.com. The campaign film, published in October 2025 after the attraction had already launched, functions less as an awareness driver and more as a narrative deepening — consolidating emotional associations with Trollskogen at the point when families are making forward-planning decisions for the following season. That sequencing reflects a mature understanding of how cinematic content works in the Swedish family leisure market: as a brand-building instrument that outlasts the launch news cycle.
Filmic Art directed and produced The Trollforest, handling every stage of the production from filming to post, according to filmicart.com.
The creative approach centres on a specific technical and aesthetic challenge: making animated characters from a beloved Swedish children's universe feel genuinely present within a real forest environment, without defaulting to the visual grammar of conventional theme-park advertising. Filmic Art achieved this through carefully integrated 3D modelling and visual effects work layered over live-action footage shot in a natural woodland setting. The tone is described by Filmic Art as dreamy and cinematic, with a soft, storybook quality that references the illustrated world of Bamse rather than the high-contrast palette of modern action-oriented family entertainment. Characters including Knocke, Smocke, and Hia-Hia were rendered in three dimensions and composited into the live-action footage with sufficient detail to bridge fantasy and physical reality — the central creative demand of the brief.
The production methodology reflects an approach in which a single company controls the full pipeline, from pre-production through filming to final post-production delivery. This vertical integration, as documented by filmicart.com, allowed Filmic Art to maintain tonal consistency across what is technically a complex hybrid format. The Clapboard Score for this campaign stands at 63 out of 100, a result that reflects the genuine craft visible in the VFX integration and the clarity of the storybook tone, while acknowledging that the campaign's relatively contained distribution — two media assets, published in Sweden in October 2025 — limits its overall impact footprint. The film was submitted to the campaign archive three months after publication, with 7,856 views, 17 likes, and 3 comments recorded at that point, per Clapboard's own archive records.
No independently verified commercial performance data for The Trollforest campaign is publicly available from Kolmorden Zoo, Parks and Resorts Scandinavia, or Filmic Art.
The campaign archive records 7,856 views, 17 likes, and 3 comments at the point of submission, according to Clapboard's own archive. No reviews or commentary have been identified from trade publications including Campaign, Ad Age, Adweek, The Drum, or Contagious, and no independent advertising-industry award recognition has been documented for this campaign. For context, a 2024 Kolmården commercial focused on Bamses Värld accumulated approximately 1.8 million YouTube views at the time of reporting, according to Lavette Se — a figure that illustrates the potential audience scale for Kolmården content when distributed through owned video channels in Sweden.
Structurally, The Trollforest demonstrates effectiveness in its alignment of creative tone with strategic objective. The decision to use a cinematic, storybook register rather than a promotional register is coherent with the Bamse brand's values and with the expectations of the Swedish family audience the campaign addresses. The full-pipeline production model employed by Filmic Art — from location filming through to 3D and VFX post — produced a visually consistent result within what is, by international production standards, a modest asset footprint of two deliverables. The campaign functions most credibly as a long-form brand asset rather than a performance-media driver, and its October 2025 publication date positions it appropriately ahead of the Swedish family leisure planning period for 2026.
Trollskogen is a Bamse-themed forest experience at Kolmården that opened on 29 May 2025. It represents the largest expansion of Bamses Värld at the park, covering approximately 4,000 square metres, according to mynewsdesk.com. The attraction brings characters from the Bamse universe into an immersive physical forest environment designed for families and young children in Sweden.
Filmic Art produced The Trollforest campaign for Kolmorden Zoo and Parks and Resorts Scandinavia. Filmic Art served as both director and production company, handling the full pipeline from filming through to 3D and VFX post-production, according to filmicart.com. The campaign was published in Sweden in October 2025 and comprises two media assets.
Filmic Art integrated 3D-animated characters from the Bamse universe — including Knocke, Smocke, and Hia-Hia — into live-action footage filmed in a real Swedish forest setting. The production used visual effects compositing to place the characters within the woodland environment, maintaining a soft, storybook tone consistent with the Bamse source material, according to filmicart.com.
The Trollforest campaign receives a Clapboard Score of 63 out of 100. The score reflects genuine craft in the VFX integration and tonal clarity of the storybook approach, while accounting for the campaign's contained distribution footprint of two media assets published in Sweden in October 2025.
Kolmorden competes in a Swedish amusement park sector where industry turnover grew by 6.1 percent versus 2024, according to mynewsdesk.com. Direct competitors include Liseberg and Astrid Lindgrens Värld. Kolmården differentiates through its Bamse IP alignment, with Trollskogen representing the largest expansion of Bamses Värld and a deliberate counterposition to rivals carrying their own cultural franchises.
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