Visit Porto & North of Portugal | Majestic Ofelia de Souza | Clapboard Ad Archive

The Majestic Adventures of Ofelia de Souza

Description

Published in October 2021, The Majestic Adventures of Ofelia de Souza is a captivating film campaign created by KOBU Creative Digital Agency for Visit Porto & North of Portugal, designed to promote the region as a premier destination within the Meetings & Incentives (M&I) segment of the hospitality and tourism industry. Central to the campaign is the charismatic and alluring protagonist, Ofelia de Souza, who boldly breaks the fourth wall, engaging viewers directly with her striking presence and confident narrative style. This innovative approach aims to immerse audiences in a uniquely tailored travel experience, guided by Ofelia’s expertise as an event planner, crafting the ideal business trip through Porto and the north of Portugal. Drawing inspiration from cinema, fashion, and literature, the campaign offers a fresh, sophisticated perspective infused with real-life charm, positioning the region as an elegant yet accessible hub for M&I travelers. The project reflects a meticulous fusion of creative disciplines, featuring a rich visual and auditory palette brought to life under the direction of Sandra Lopes, with production by KOBU Photon and notable contributions from a talented ensemble of professionals in cinematography, editing, sound design, wardrobe, and artistic direction. Every detail, from smart wardrobe choices to evocative music selections and artful set designs, is carefully curated to amplify the narrative’s appeal and the destination’s allure. By personifying the region through Ofelia’s adventures, the campaign not only highlights Porto and the north of Portugal’s cultural and scenic richness but also establishes an emotional connection with prospective visitors in the M&I market. Ultimately, this film medium initiative leverages storytelling, compelling character development, and high production values to elevate the destination’s profile and inspire travelers seeking an engaging and memorable business travel experience.

Credits

Client

Visit Porto & North of Portugal

Agency

KOBU Creative Digital Agency

Director

Sandra Lopes

Producer

Mónica Loureiro

Scriptwriter

Isabel Evaristo

Cinematographer

Pedro Matos

Editor

Patrício Faísca

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