Runners' Guide to Riga | Top Tourism & Marathon Tips | Clapboard

Runners' Guide to Riga

Description

Launched in September 2019, the campaign RUNNERS’ GUIDE TO RIGA was developed by DDB for the brand LiveRiga to promote the city as a dynamic destination for marathon enthusiasts and travelers alike. Positioned within the hospitality and tourism industry, this film medium campaign captures Riga’s unique commitment to nurturing the next generation of marathon winners. By showcasing the extraordinary dedication of the locals who go to extreme lengths in their training, the campaign creates a captivating narrative that inspires both runners and tourists to experience Riga’s vibrant running culture firsthand. The message invites audiences to join the ‘gold rush,’ highlighting the city as a hub of athletic excellence and community spirit. Delivered in English, the campaign’s storytelling approach combines authentic local energy with engaging visuals, aimed at elevating Riga’s profile on the international sporting and travel stage. With a focused call to action driving viewers to a dedicated landing page, RUNNERS’ GUIDE TO RIGA effectively bridges the emotional connection between sport and travel, positioning the city as not only a place to compete but also to explore and celebrate an active lifestyle. This campaign leverages compelling narrative and visual appeal to align with LiveRiga’s broader objective of boosting tourism through unique cultural and sporting experiences.

Credits

Client

LiveRiga

Agency

DDB

Creative Director

Vairis Strazds

Account Management

Ance Jēkabsone

Copywriter

Reinis Piziks

Art Director

Toms Vilītis

Film Director

Jānis Nords

Cinematographer

Jurģis Kmins

Producer

Augustinas Katilius

Production House

Nonsense.tv

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