Global AdvertisingAdvertisingArchive.
A Curated Archive of the Best TV Commercials and Campaigns from Around the World.
LATEST ARCHIVE
Clapboard Global Ad Archive · 1971 – Present · Growing to 100,000 Campaigns
The Clapboard Global Ad Archive is the most comprehensive, best-curated repository of advertising ever assembled — and the only one built for the way creative professionals actually think.
We call it The Time Machine of Creativity. Drag the timeline and watch five decades of advertising history unfold before you — from the storytelling revolutions of the 1970s to the digital disruptions of the 2010s. Layer in filters for market category, media type, region, and genre, and the archive transforms into a strategic lens unlike anything available to researchers, planners, strategists, and creatives today.
More than 10,000 campaigns are indexed and growing toward 100,000 — making this the single largest archive of great advertising work on the internet. Every campaign is curated for quality, not just quantity. Because the work that earns its place here earned it.
Archive FAQs■
All about Clapboard
The Clapboard Global Ad Archive is the world's most comprehensive curated repository of advertising, spanning over five decades from 1971 to the present. With more than 9,700 campaigns indexed across 50+ countries, 1,000+ brands, and every major media format — and growing toward 100,000 — it is the single largest archive of great advertising work on the internet.
The Time Machine is Clapboard's interactive timeline that runs from 1971 to the present day. Drag the handles and the archive filters in real time to the exact era you want to explore — letting you trace how a brand's voice evolved across decades, or watch entire creative movements rise and fall, from the golden age of narrative storytelling to the emergence of social-native formats.
The archive supports stacked filters across market category, media type, region, and genre — letting you interrogate 10,000+ campaigns with the precision of a strategist. Whether you're benchmarking a competitor category, studying how humour travels across markets, or building a reference reel for a pitch, the filter system is designed to surface exactly what you need.
Yes. Every registered Clapboard user can build custom playlists by handpicking campaigns across brands, decades, and categories — and share them with anyone. Think of it as Pinterest for advertising: creative directors build inspiration boards, strategy teams assemble category studies, and the best playlists become shared reference points for entire creative communities.
The Clapboard archive covers film, integrated, digital, experiential, out-of-home, design, and content — every major format through which great advertising has been made. Campaigns are selected for creative distinction, cultural significance, or strategic brilliance, not just volume.
Clapboard's AI layer goes beyond tagging to decode the strategic architecture of advertising work — surfacing campaign propositions, creative devices, competitive communication planks, and mind maps that chart how ideas and strategies connect. It is built for planners, researchers, and creatives who need to understand not just what great work looks like, but why it works.
The archive is accessible on Clapboard, with registered users unlocking additional features including playlist creation, sharing, and the full AI analysis layer. Visit clapboard.com/archive to explore the collection.
The archive currently indexes over 9,700 campaigns across more than 50 countries and five decades. Clapboard is actively growing toward a target of 100,000 campaigns — making it the largest curated advertising archive ever assembled. Every campaign earns its place; the archive does not chase volume for its own sake.
