What Follows the Panda - Teamwork Family | Clapboard Ad Archive

What Follows the Panda is a film campaign launched in Denmark in 2018 for Teamwork Family by Saatchi & Saatchi that confronts the difficult realities of divorce through a public interest lens, positioning the brand as a preventative solution designed to eliminate conflicts before they escalate. The campaign’s strategic focus is on reframing divorce from a source of acrimony and emotional turmoil into a manageable, respectful process facilitated by Teamwork Family’s online tools, which promote cooperation, empathy, and constructive communication between separating partners. By adopting an approach that sits squarely in Clapboard’s FORMAT#2—Show the Problem, then Present the Solution—the film directly exposes the prevalent issue of destructive divorce conflicts and offers the brand’s platform as the practical remedy. Saatchi & Saatchi’s choice of film as the medium allows for a nuanced, emotionally engaging portrayal of family dynamics and the psychological complexities involved, which deepens audience connection and drives home the message that divorce need not be a battleground. The narrative’s clarity and sincerity avoid sensationalism, opting instead for a documentary-style presentation that highlights real-world challenges and the tangible benefits of early intervention, encouraging audiences to visit Teamwork Family’s website for resources that ensure dignity and reduce the negative ripple effects of separation on all parties involved, especially children. This campaign’s tone is supportive and hopeful, reinforcing Teamwork Family’s positioning as a trusted facilitator of family harmony at a vulnerable moment, and it leverages cultural and social insight to address a universal pain point with empathy and actionable solutions. The campaign earns 63/100 in Clapboard’s global creative archive. What Follows the Panda matters to the industry because it demonstrates how public service advertising can move beyond awareness to offer practical interventions that reframe social issues, thereby elevating the role of communication from mere storytelling to active problem solving.