When They Tell My Story, It Can Wait, Roll Up Your Sleeve... - AT&T | Clapboard Ad Archive

Q: What is When They Tell My Story, It Can Wait, Roll Up Your Sleeve about? A: When They Tell My Story, It Can Wait, Roll Up Your Sleeve is a 2019 campaign created by BBDO for AT&T in the United States within the Electronics and Technology market. The campaign centers on a 30-second film that highlights young girls pursuing their passion for golf, showcasing moments of joy, determination, and ambition as they aspire to play at the prestigious Augusta tournament. This narrative underscores AT&T’s commitment to gender equality by addressing the underrepresentation and stereotypical portrayal of women in media, aligning the brand with social progress and empowerment through authentic storytelling. Q: What creative device does When They Tell My Story, It Can Wait, Roll Up Your Sleeve use? A: When They Tell My Story, It Can Wait, Roll Up Your Sleeve employs the creative device classified by Clapboard as FORMAT#10 ASSOCIATED USER IMAGERY. This approach focuses on depicting relatable and aspirational user experiences by telling the story of young female golfers breaking barriers in a male-dominated sport. The campaign uses emotive and authentic visuals to engage the audience’s identification with the characters, rather than relying on product demonstration, celebrity endorsement, or symbolic devices, thereby reinforcing AT&T’s values through genuine human narratives. Q: What is the campaign proposition for When They Tell My Story, It Can Wait, Roll Up Your Sleeve? A: The campaign proposition for When They Tell My Story, It Can Wait, Roll Up Your Sleeve positions AT&T as a champion of gender equality by highlighting the journey of young girls pursuing golf, a traditionally male-dominated sport. It targets audiences interested in sports and cultural moments where gender narratives are evolving, using authentic storytelling to challenge stereotypes. This aligns with AT&T’s broader mission to foster genuine connections between people, technology, and experiences while promoting social progress and inclusion within the Electronics and Technology category. Q: How does When They Tell My Story, It Can Wait, Roll Up Your Sleeve rank in Clapboard's archive? A: When They Tell My Story, It Can Wait, Roll Up Your Sleeve holds a Clapboard Campaign Score of 63/100. This score reflects the campaign’s creative ambition, execution quality, and cultural relevance as assessed by Clapboard’s global ad archive. Q: Who are the competitors in AT&T's category? A: AT&T’s competitors in the Electronics and Technology category include Verizon, which emphasizes network reliability, extensive coverage, and superior 5G performance as a premium telecommunications provider. T-Mobile differentiates itself with its Un-carrier strategy, focusing on customer-friendly policies, competitive pricing, and innovative unlimited data plans aimed at younger and value-conscious consumers. Comcast’s Xfinity brand offers a comprehensive digital lifestyle ecosystem combining broadband, cable, and wireless services with cross-platform content integration. Sprint, now part of T-Mobile, previously targeted cost-sensitive customers with affordable, straightforward plans and growing 5G support. Dish Network is evolving from satellite TV to a wireless service disruptor, investing in 5G infrastructure to offer flexible and competitive wireless plans alongside integrated media solutions.