Introducing Lessons in Herstory - Daughters of the Evolution | Clapboard Ad Archive

Introducing Lessons in Herstory is a digital campaign launched in the United States in 2019 by Daughters of the Evolution in collaboration with Goodby Silverstein & Partners, designed to transform the educational landscape by challenging the traditional, male-centric narratives of American history through an augmented reality app. Coinciding with Women’s History Month, the campaign leverages cutting-edge AR technology to engage users directly with historical content in a manner that is both interactive and revelatory: by scanning images of male figures from the 19th-century history textbook A History of US, Book 5: Liberty for All? 1820–1860, users unlock stories and illustrations of influential women whose contributions have been historically marginalized or omitted. A striking example involves scanning President Zachary Taylor, which reveals Cathay Williams, the first African American woman to enlist in the army disguised as a man during the Civil War, thereby exposing audiences to nuanced narratives that complicate and enrich the standard historical canon. The app currently features 75 such women, offering educators and students an immersive tool that moves beyond passive learning to active discovery, effectively democratizing access to underrepresented voices in history. What Clapboard’s taxonomy would classify as FORMAT#1 Demonstration underpins the campaign’s creative execution by focusing on a straightforward, functional presentation of the app’s core features and educational benefits without resorting to dramatization or symbolic storytelling, thereby emphasizing practical utility and ease of use within the education sector. The campaign’s digital-first approach aligns with contemporary shifts toward experiential learning and inclusivity, reinforcing the brand’s mission to reshape cultural memory through technology. Clapboard rates this campaign 79/100. This campaign matters to the industry because it exemplifies how educational brands can harness digital innovation to rewrite historical narratives in ways that foster inclusivity and critical engagement among younger generations.