#NotInOurClass Campaign | Ending School Shootings | Clapboard Ad Archive

Not In Our Class

Description

The #NotInOurClass campaign, launched in the United States in September 2019, is a powerful film-based public interest initiative aimed at addressing the urgent issue of mass school shootings. At its core, the campaign challenges the controversial proposal to arm teachers using educational funds, highlighting the inherent danger and moral conflict of expecting educators—who are entrusted with the care and safety of children—to potentially wield firearms against them. Directed by Justin Ebert, this evocative campaign uses film to spark critical conversations and mobilize public opinion against the idea of arming teachers, advocating instead for sensible gun reform. The message is clear and heartfelt: teachers should not have to learn how to kill, and classrooms must remain safe spaces free from weapons. By releasing this film under the hashtag #NotInOurClass, the campaign encourages viewers to reflect on the reality we want for our children and urges them to support candidates committed to responsible gun policies in the upcoming 2020 elections. It also calls on the community to share the video to amplify awareness and engagement on this vital issue, fostering a broader dialogue about protecting students through meaningful legislative change rather than arming educators. Through its direct, emotionally resonant storytelling and strategic use of social media, #NotInOurClass serves as a call to action, uniting concerned citizens around the shared goal of safer schools and a future where children can learn without fear.

Credits

Client

#NotInOurClass

Agency

Freelance, New York, United States of America

Post Production

Jared Collar

Director

Glenn Martin

Creative Director Copy

Niraj Zarevi, Justin Ebert

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Campaign Proposition

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