Crushed it, Doing it Right - Mutual of Omaha | Clapboard Ad Archive

Mutual of Omaha’s 2019 campaign Crushed it, Doing it Right, created by Noble Digital, delivers a nuanced and relatable narrative that addresses the complexities of modern financial adulthood through a character-driven story centered on Dan’s journey. Positioned within the finance category, the campaign confronts the pervasive anxiety of managing personal finances with the candid tagline Adulting is hard, urging viewers to take ownership of their financial futures by engaging with Mutual of Omaha Advisors®. This film-based campaign employs two distinct media assets to articulate a clear and accessible message: that tailored financial planning is within reach regardless of one’s current monetary situation. The storytelling situates Mutual of Omaha Advisors® as the essential guide and partner in navigating the often daunting terrain of budgeting, saving, and investing, transforming abstract financial concepts into a tangible, personalized solution. By inviting audiences to schedule a free one-to-one consultation, the campaign bridges the gap between brand and consumer with a call to action grounded in trust and empowerment rather than mere product promotion. What Clapboard’s taxonomy would classify as FORMAT#5—Exemplary Story is evident in the way the narrative integrates the brand’s service as a critical factor in Dan’s resolution, making the product indispensable to the plot’s success. This method reinforces the campaign’s objective to demystify financial planning and foster a sense of attainable control over one’s economic destiny. The campaign’s tone balances emotional resonance with practical encouragement, reflecting a contemporary sensibility attuned to the challenges facing a broad adult audience in the United States. Clapboard rates this campaign 58/100. This campaign matters to the industry because it demonstrates how finance brands can humanize complex services through authentic storytelling that positions advisors as trusted allies while engaging consumers in meaningful, actionable dialogue.