CFPB "Quite Possibly The Perfect Job" | Clapboard Ad Archive

Quite Possibly The Perfect Job

Description

Quite Possibly The Perfect Job is a compelling digital and film campaign developed for CFPB by Lambert by LLYC, launched in the United States in September 2024. Targeting college-bound high school students and current college students, this campaign seeks to elevate awareness about the career path of a Certified Financial Planner (CFP®) professional, positioning it as an attractive and fulfilling alternative to the imagined, often unrealistic dream jobs that young adults may aspire to. Through a series of three carefully crafted media assets, the campaign highlights the tangible benefits and societal impact of financial planning, presenting it as a stable, meaningful, and rewarding profession that offers long-term career satisfaction. Utilizing a mix of storytelling and relatable scenarios, the campaign taps into the mindset of its audience, confronting common misconceptions and drawing attention to career opportunities that combine financial acumen with personal purpose. The approach balances informative content with engaging film and digital formats, ensuring resonance across multiple channels and maximizing reach within the finance and related industry sectors. By addressing both the practical and emotional motivations behind career decisions, Quite Possibly The Perfect Job effectively communicates the value of the financial planning profession, inspiring a new generation to consider a career that not only secures their future but also empowers others to achieve their financial goals. The campaign’s strategic positioning and creative execution make it a significant contribution to CFPB's ongoing efforts to nurture interest in financial services careers among young adults across the United States.

Credits

Client

CFPB

Agency

Lambert by LLYC

Production House

WTPPictures & Sacred Pact

Managing Partner

Matt Jackson

Managing Director

Paige Wirth

Account Management

Angela Koenigsksnecht

Creative Director

Chris Sadlier

Art Director

Matt Dimmer & Kendall Hanmer

Copywriter

Jayson Szott, Holly Heathfield & Chris Sadlier

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Campaign Proposition

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Creative Device

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