CFPB "Quite Possibly The Perfect Job" | Clapboard Ad Archive

Quite Possibly The Perfect Job

Description

Quite Possibly The Perfect Job is a compelling digital and film campaign developed for CFPB by Lambert by LLYC, launched in the United States in September 2024. Targeting college-bound high school students and current college students, this campaign seeks to elevate awareness about the career path of a Certified Financial Planner (CFP®) professional, positioning it as an attractive and fulfilling alternative to the imagined, often unrealistic dream jobs that young adults may aspire to. Through a series of three carefully crafted media assets, the campaign highlights the tangible benefits and societal impact of financial planning, presenting it as a stable, meaningful, and rewarding profession that offers long-term career satisfaction. Utilizing a mix of storytelling and relatable scenarios, the campaign taps into the mindset of its audience, confronting common misconceptions and drawing attention to career opportunities that combine financial acumen with personal purpose. The approach balances informative content with engaging film and digital formats, ensuring resonance across multiple channels and maximizing reach within the finance and related industry sectors. By addressing both the practical and emotional motivations behind career decisions, Quite Possibly The Perfect Job effectively communicates the value of the financial planning profession, inspiring a new generation to consider a career that not only secures their future but also empowers others to achieve their financial goals. The campaign’s strategic positioning and creative execution make it a significant contribution to CFPB's ongoing efforts to nurture interest in financial services careers among young adults across the United States.

Credits

Client

CFPB

Agency

Lambert by LLYC

Production House

WTPPictures & Sacred Pact

Managing Partner

Matt Jackson

Managing Director

Paige Wirth

Account Management

Angela Koenigsksnecht

Creative Director

Chris Sadlier

Art Director

Matt Dimmer & Kendall Hanmer

Copywriter

Jayson Szott, Holly Heathfield & Chris Sadlier

Campaign Proposition

The campaign "Quite Possibly The Perfect Job" by CFPB, developed by Lambert by LLYC, positions a career as a Certified Financial Planner (CFP®) as a compelling and practical alternative to the often idealized or unrealistic career aspirations held by students. The brand proposition centers on presenting financial planning not merely as a job, but as a meaningful and impactful profession offering long-term satisfaction and tangible benefits. By framing the CFP® career path as both attainable and rewarding, the campaign aims to elevate awareness and reshape perceptions about the finance industry among younger audiences. Strategically, the campaign leverages a narrative approach to engage college-bound high school students and current college students, directly addressing their career uncertainties and aspirations. The insight driving the campaign is that students often idealize careers without fully understanding their real-world implications. By contrasting these imagined professions with the concrete advantages of becoming a financial planner, the campaign seeks to ground student expectations in reality while highlighting the profession’s potential for personal fulfillment and societal impact. Utilizing digital and film media formats, including a true crime podcast theme, it captures attention through storytelling that aligns with student interests and media consumption habits. This creative angle uniquely blends relatable content with informative messaging, positioning CFPB’s campaign to influence career consideration in a competitive landscape.

Creative Device

FORMAT#12 PARODY OR BORROWED FORMAT — Uses or parodies pop culture formats like films, shows, or genres. The campaign titled "Quite Possibly The Perfect Job" most clearly fits Format#12: Parody or Borrowed Format. The YouTube video title “Certified True Crime Podcast Junkie 30s” signals that the ad is modeled after—or parodies—the true crime podcast genre, a pop culture format highly popular with younger audiences. By framing the benefits and appeal of being a CFP® professional in a tongue-in-cheek, genre-referential way, the campaign cleverly borrows the format’s narrative tropes to make the financial planning career more relatable and intriguing for students. There’s no evidence of literal demonstration, a classic story arc, presenter testimonial, or direct problem-solution construct; instead, the creative hook lies in mimicking a media genre familiar to the target market, thus leveraging cultural resonance to deliver its message.