#ConsejosCOANIQUEM Campaign - Children's Burn Prevention Advice | Clapboard Ad Archive

Miguel Ángel, Martina y Benjamín, Sofía

Description

#ConsejosCOANIQUEM Miguel Ángel English Subtitles" was a campaign published in Chile in April 2018, created by ad agency DDB. This Film medium campaign, related to the Public Interest industry, aimed to raise awareness about the high rate of children getting burned in their homes in the presence of adults in Chile. The campaign, submitted about 7 years ago, showcased the stories of children who had experienced burn injuries, both physically and emotionally, and featured their advice on how to prevent such accidents, under the hashtag #ConsejosCOANIQUEM (COANOQUEMTips). COANIQUEM, a Chilean foundation with presence in Latin America and the US, focused on treating burned children, both physically and emotionally. The campaign highlighted the importance of listening to the advice of these resilient and courageous children who had gone through traumatic experiences with burns. By sharing their stories and tips, the campaign aimed to educate the public and reduce the devastating statistics of child burns in Chile. The emotional and impactful nature of the campaign resonated with audiences and shed light on a critical issue that was previously unknown to the Public Opinion. Miguel Ángel, Martina, Benjamín, and Sofía, the children featured in the campaign, served as inspiring examples of strength and hope for a safer future for all children.

Credits

Agency

DDB

Chief Creative Officer

Walter Ioli

Creative Director

Beto Cocito, Jorge Portales

Creative

Robert Canales

Account Management

Oriol Albella

Art Director

Daniel Gómez, Fabián Martínez

Producer

Alexandra Loza, CINEMÁGICA, Bárbara Soler

Developer

Patrick Antoine

Director

Nico Postiglione

Photographer

Ignacio Galvez

Post Production

Sergio Duarte

Music

Miranda y Tobar

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Campaign Proposition

The campaign by COANIQUEM in Chile in 2018 aims to raise awareness about preventing burns in children through the #ConsejosCOANIQUEM initiative. With a focus on children who have experienced burns themselves, the campaign highlights their resilience and courage in providing advice to reduce the alarming statistics of child burns in the home. By leveraging real-life experiences and emotional storytelling, the campaign connects with the audience on a personal level, emphasizing the importance of vigilance and safety measures to protect children from burns. Through this approach, COANIQUEM positions itself as a trusted authority in burn prevention, offering valuable insights and guidance to the community.

Creative Device

FORMAT#5 EXEMPLARY STORY — Tells a story where the product plays a vital role in the plot or resolution. The campaign 'Miguel Ángel, Martina y Benjamín, Sofía' uses the format of an exemplary story to communicate its message about preventing burns in children. By featuring children who have gone through burn accidents themselves, the campaign shows their resilience and courage as they give advice on preventing burns. The story of these children serves as a powerful example to drive home the importance of taking measures to reduce the alarming statistics of child burns in Chile. ADVERTISING FORMATS EXPLAINED: https://www.clapboard.com/blog/branding-and-advertising/brand-strategy/12-advertising-creative-formats

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Fundación Integra - Empowering children and families through educational programs and community support, Fundación Integra focuses on early childhood development and social inclusion. They differentiate themselves by providing holistic support services to vulnerable populations in Chile.

Fundación Teletón - Specializing in providing rehabilitation services to children with disabilities, Fundación Teletón emphasizes inclusivity and accessibility. They stand out by offering comprehensive care and support to children and their families, aiming to improve their quality of life.

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