Socks Campaign | Living with Pets is the Best Gift | Clapboard

Socks

Description

Affinity Navidad - Calcetines is a heartfelt film campaign created for Affinity Foundation and launched in Spain, December 2019, by the renowned agency Omnicom. Rooted in the Pets and Public Interest sectors, this single-media asset campaign beautifully captures the profound joy and fulfillment that come from sharing life with a dog or cat. Conveying the simple yet powerful message that when you live with a pet, you need nothing else, the campaign emphasizes emotional connection over material gifts, aligning perfectly with the warmth and spirit of the holiday season. Through its poignant storytelling and intimate visuals, the campaign champions the idea that the best gift during the holidays is the companionship of a beloved pet. The creative direction by Ferran of DDB ensures that the narrative resonates deeply with pet owners and animal lovers alike, fostering a sense of gratitude and celebration around pet adoption and care. By leveraging the universal theme of unconditional love and companionship, Affinity Navidad - Calcetines successfully strengthens Affinity Foundation’s brand positioning as a passionate advocate for pets, while inspiring the public to appreciate the invaluable presence of their furry friends during the festive season. This emotionally engaging campaign not only elevates awareness about the importance of pets in our lives but also reinforces the foundation’s commitment to animal welfare and responsible pet ownership in a culturally relevant and visually compelling manner. Happy Holidays from Affinity Foundation encapsulates the warmth and joy that pets bring, making this campaign a memorable and impactful addition to the brand’s communication portfolio.

Credits

Client

Affinity Foundation

Agency

Omnicom, DDB, Barcelona, Spain

Affinity Marketing Team

Isabel Buil, Lilian Villa

Chief Creative Officer

José María Roca De Viñals

Executive Creative Director

Javier Meléndez

Creative Director

Ferran Merino

Creative Team

Marta Iglesias, Judit Baena

Account Management

Marc Macià, Paco Estévez, Marta Farrés

Producer

Vicky Moñino, Cristina Sánchez

Strategic Planner

Gemma Domingo

Media Agency

Havas

Production House

El Cangrejo

Cinematographer

Oriol Vila

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Campaign Proposition

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