Farmers Insurance & Sesame Street: Celebrating 50 Years of Experience | Clapboard

We Know From Experience

Description

Farmers Insurance partnered with Sesame Street to celebrate the iconic show's 50th anniversary through a compelling campaign called We Know From Experience, released in the United States in September 2019. Created by the ad agency RPA, this film campaign blends the trusted reliability of Farmers Insurance with the beloved characters of Sesame Street, delivering an engaging message that resonates with a broad audience. The campaign features three commercials, two of which uniquely reenact real-life Farmers claims starring Sesame Street’s familiar furry characters, effectively merging authenticity with playful storytelling. These spots are strategically scheduled to air on major broadcast networks such as NBC and CBS during high-profile sporting events including college football, MLB, and NFL games, alongside in-theater placements that maximize audience reach. Amplifying the campaign’s presence, a robust digital and social media strategy was executed by media agency Zenith, with targeted placements across platforms like Hulu and Buzzfeed. This comprehensive approach not only increases visibility but also directs viewers to a specially designed Sesame Street-themed Farmers landing page, offering exclusive videos and behind-the-scenes content to deepen engagement. Overall, the campaign leverages the emotional connection of Sesame Street’s legacy and the trusted experience of Farmers Insurance to build brand affinity and awareness in an innovative and memorable way, reflecting a seamless integration of professional services advertising with culturally resonant storytelling. { "campaign_title": "We Know From Experience", "brands": ["Farmers Insurance", "Sesame Street"], "ad_agency": "RPA", "media_type": "Film", "industry": "Professional Services", "media_assets_count": 3, "launch_date": "September 2019", "countries": ["United States"], "key_channels": ["NBC", "CBS", "Hulu", "Buzzfeed", "In-theater"], "media_agency": "Zenith", "target_event_placements": ["College Football", "MLB", "NFL"], "campaign_highlights": [ "Integration of Sesame Street characters into Farmers Insurance claims reenactments", "Three commercials with two featuring real-life claims", "Digital and social media support driving traffic to themed landing page" ], "vp_pr_director": "Britt McColl" }

Credits

Client

Farmers Insurance, Sesame Street

Agency

RPA

Production House

Station Film

Post Production

Cut+Run

Vfx Studio

Jogger

Music

Lime Studios

Director

Seyi Peter-Thomas

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