The Epidemic Public Interest Social Experiment Campaign | Clapboard Ad Archive

The Epidemic

Description

The Epidemic campaign, launched in the United States in October 2019 and developed by the renowned ad agency BBDO, harnesses the power of film to address critical issues within the Public Interest sector. This campaign strategically utilizes visual storytelling to engage audiences emotionally and intellectually, emphasizing societal challenges that resonate broadly across diverse demographics. By leveraging a single impactful media asset, the campaign ensures focused messaging that maximizes viewer retention and drives awareness around the epidemic it highlights. The choice of film as the medium allows for a dynamic and immersive communication style, effectively combining narrative, imagery, and sound to create a compelling call to action. By situating the campaign in the public interest sphere, it aligns with values of social responsibility, encouraging audiences to reflect on and respond to the pressing issue at hand. Designed with precision by BBDO, the campaign’s creative approach balances informative content with empathetic storytelling, aiming to influence public perception and behavior change. Overall, The Epidemic exemplifies a well-executed professional marketing initiative that harnesses advertising’s capacity to inform, persuade, and mobilize communities around important social causes.

Credits

Agency

BBDO

Executive Creative Director

Worldwide, David Lubars, New York, Greg Hahn

Creative Director

Bianca Guimaraes, Roberto Danino, Gary du Toit, Lance Vining, Jim Connolly

Producer

David Rolfe, Jessica Coccaro, James Young, Lindsey Cash, Carrie White, Roy Elvove, Preston Lee, Kristen Bedard-Johnson, Sila Soyer, Fanny Cruz, Ashley McKim, Alexandra Lubrano, James Dean Wells

Developer

Alex Massicott, Nick Russo

Crew

Jimmy McGee, Crystal Lin, Kaley Turner, Noah Thomason, Chris Angel & Jeff Lopus

Account Management

Ben Rickabaugh, Daniel Lempert

Strategic Planner

Karin Santiago, Dexter Blumenthal

Production House

Sanctuary

Director

Cole Webley

Cinematographer

Paul Meyers

Editorial Company

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Campaign Proposition

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