Force for good - Nummer gegen Kummer | Clapboard Ad Archive
Force for Good, developed by Nummer gegen Kummer in collaboration with La Red for the German public service sector in 2017, reimagines advocacy for child protection through a force touch-sensitive interactive film that asks the viewer to literally feel the pressure faced by children experiencing domestic violence. By leveraging an innovative digital environment, the campaign confronts the statistic that nearly one in ten German children are affected by violence at home, granting users the agency to shift between a child's ordinary reality and a violent one using only their finger — embedding the act of empathy within a tactile, firsthand digital demonstration. Nummer gegen Kummer's broader platform as a confidential, nationwide helpline for children and parents grounds the project, ensuring the campaign never loses sight of the accessible, anonymous support it champions, while the interactive medium converts audience engagement from passive awareness to active understanding of a crisis that remains largely invisible. This approach sits squarely within Clapboard's FORMAT#1—Demonstration, directly showing how the emotional burden of domestic violence can be understood and how immediate support can be sought and accessed, rather than simply told or dramatized. The utility of the film lies as much in its empathetic potency as its immediate call to action, uniquely positioning Nummer gegen Kummer as both witness and remedy to a critical social problem. The campaign earns 69/100 in Clapboard's global creative archive. Force for Good signals to the public service and creative industries that technological ingenuity and visceral user experience will become central to genuinely shifting perception around urgent, complex social realities.
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