Supercell and DAVID New York launched the Stay a Month in an Irish Castle Contest to celebrate Clash of Clans Town Hall 18, offering a £120,000-plus prize at
ARCHIVESupercell Turns Town Hall 18 Into a Real Irish Castle Sweepstakes
Supercell's Clash of Clans launched the Stay a Month in an Irish Castle Contest in November 2025, inviting players worldwide to win a four-week exclusive stay at Lisheen Castle in County Tipperary, Ireland, as part of a global integrated campaign created by DAVID New York to celebrate the release of Town Hall 18.
The campaign centres on a single, audacious idea. Lisheen Castle, a 19th-century fortress in County Tipperary, was reimagined as The Real Town Hall, physically translating the fantasy world of Clash of Clans into a liveable, touchable environment. The prize, valued at more than £120,000 — approximately $150,000 — according to the campaign's own published materials, covers exclusive use of the castle for four weeks, round-trip flights from anywhere in the world, private transfers, and a personal chef providing daily meals, accommodating the winner and up to three guests. Details such as a fully themed Clash library, authentic Barbarian swords, and potion-inspired amenities reinforced the immersive conceit throughout every corner of the property.
Entry mechanics were deliberately tied to gameplay progression. Per reporting by pocketgamer.biz, participants needed to reach Town Hall level 8 or higher within Clash of Clans and then share a screenshot of their upgrade to Instagram, TikTok, or X using the hashtag #TheRealTownHall and tagging the official Clash of Clans account. The entry window ran from November 19 through December 3, 2025, with the winner announced on December 12, 2025, as confirmed by News Designrush. The campaign launched across Finland and in multinational markets worldwide during November 2025, reaching the game's tens of millions of active players across multiple continents. Clapboard rates this campaign 86 out of 100.
ARCHIVESupercell operates in an increasingly competitive segment of the global gaming industry. According to Newzoo, the global games market is forecast to reach $188.8 billion in 2025, growing at 3.4 percent year over year, with mobile games accounting for approximately $103 billion of that total — representing 55 percent of all games revenue. Within that landscape, mobile user acquisition has grown substantially more expensive as privacy changes and market maturity reduce the efficiency of paid install campaigns, pushing studios toward retention-focused and live-operations marketing strategies, a dynamic noted by Fortune Business Insights in its analysis of mobile gaming sector trends.
Clash of Clans competes directly with titles published by Tencent-affiliated studios and with Supercell's own portfolio stablemates. In the mobile strategy category specifically, sustaining engagement among long-term players during major content updates is as commercially critical as attracting new users. Town Hall upgrades represent the primary progression milestone in Clash of Clans, unlocking new buildings, troops, and defensive structures, making the Town Hall 18 release a natural inflection point for a campaign designed to reward and re-energise the existing player base rather than simply acquire new installs.
DAVID New York's strategic choice to anchor the campaign in a real-world prize rather than in-game currency or digital rewards reflects a broader creative intelligence about what motivates dedicated players in the multinational worldwide market. By requiring players to demonstrate genuine gameplay progression — reaching Town Hall 8 or above — before qualifying, the contest ensured that entrants were meaningfully engaged with the product, not merely casual observers. This mechanic simultaneously generated substantial user-created content across Instagram, TikTok, and X, amplifying organic reach across the global markets where Clash of Clans maintains its largest audiences, including across key territories served from Supercell's Finland headquarters.
DAVID New York executed the Stay a Month in an Irish Castle Contest as a film and integrated campaign built around a single physical transformation. Lisheen Castle, a genuine 19th-century fortress situated in County Tipperary, Ireland, served as the production's hero location, selected because its architecture credibly mirrors the medieval fantasy world aesthetic at the heart of Clash of Clans visual language. The castle was dressed throughout with bespoke prop work — Barbarian swords, embroidered bathrobes carrying Clash of Clans insignia, a curated in-character library, and amenities repackaged as potion-inspired products — creating an environment that functioned simultaneously as a prize experience and as a photogenic content asset designed for social amplification.
The creative leadership team at DAVID New York brought significant senior firepower to the project. According to adsoftheworld.com, the campaign's credits list Pancho Cassis as Global Chief Creative Officer and Partner, Daniel Lobatón as North America Chief Creative Officer, André Toledo as Chief Creative Officer, and Lauren Varvara as Executive Creative Director. This concentration of creative seniority at the top of the project signals the strategic importance Supercell placed on the Town Hall 18 launch as a marquee cultural moment for the franchise, not merely a product update announcement.
The integrated execution extended across social platforms through the contest mechanic itself, with player-generated screenshots functioning as distributed creative content seeded organically by the community. The campaign film presented Lisheen Castle as a fully realised extension of the Clash of Clans fantasy world, drawing a visual and tonal line between the game's in-world architecture and the physical Irish castle. This approach continues a lineage of Supercell campaigns that prioritise world-building over product demonstration — a creative philosophy that distinguishes the brand from competitors who rely primarily on gameplay capture footage and influencer endorsement formats common across the broader gaming industry.
No verified third-party performance data for the Stay a Month in an Irish Castle Contest is publicly available at the time of this analysis. Supercell and DAVID New York have not released figures for entry volume, social impressions, reach, or earned media value attributable to the campaign period running from November 19 through December 3, 2025.
Structural analysis, however, points to several features that make the campaign architecturally effective. The entry mechanic — requiring a genuine in-game progression screenshot — functions as a built-in engagement filter, ensuring that every qualifying entry represents a measurable gameplay action, not merely a passive social interaction. For a title competing in the crowded mobile strategy category of the global gaming industry, that distinction carries direct commercial value: the campaign simultaneously drives in-game progression behaviour and generates user-created content at scale across Instagram, TikTok, and X in multinational worldwide markets.
The prize's specificity is a further structural strength. A four-week stay at a named, physically transformed Irish castle — Lisheen Castle in County Tipperary — gives the campaign a concrete, visualisable centrepiece that generic sweepstakes prizes lack. As reported by irishexaminer.com, the prize's estimated value exceeding £120,000 positions it among the most substantial consumer prizes in recent video game marketing history, lending the campaign credibility and news value that extends well beyond Clash of Clans' existing player community and into mainstream entertainment and travel media. This cross-category spillover amplifies the campaign's reach without additional paid media investment, a particularly efficient outcome in a market environment where mobile user acquisition costs continue to rise, according to fortunebusinessinsights.com.
Supercell launched the Stay a Month in an Irish Castle Contest in November 2025 to celebrate Town Hall 18. Created by DAVID New York, the campaign offered players a four-week exclusive stay at Lisheen Castle in County Tipperary, Ireland, valued at more than £120,000, covering flights, private transfers, a personal chef, and full castle access for up to four people.
Players needed to reach Town Hall level 8 or higher in Clash of Clans. Qualifying entrants then posted a screenshot of their upgrade to Instagram, TikTok, or X, tagging the official Clash of Clans account and using the hashtag #TheRealTownHall. The entry window ran from November 19 through December 3, 2025, per pocketgamer.biz.
Lisheen Castle is a 19th-century fortress located in County Tipperary, Ireland. Supercell and DAVID New York selected it because its medieval architecture closely mirrors the fantasy world aesthetic of Clash of Clans. The castle was dressed with Barbarian swords, themed amenities, and Clash-branded details to recreate the game's environment as a physical, liveable space.
DAVID New York created the campaign for Supercell's Clash of Clans. According to adsoftheworld.com, senior credits include Pancho Cassis as Global Chief Creative Officer and Partner, Daniel Lobatón as North America CCO, André Toledo as Chief Creative Officer, and Lauren Varvara as Executive Creative Director. The campaign launched in Finland and in multinational markets worldwide in November 2025.
Town Hall 18 is the latest major progression milestone in Clash of Clans, unlocking new buildings, troops, and defences. Its release in November 2025 served as the direct catalyst for the Irish castle contest. By tying the prize to a real-world transformation of an Irish castle, Supercell gave the update cultural weight extending far beyond the game's existing player base.
The prize was valued at more than £120,000, approximately $150,000, as confirmed by irishexaminer.com and the campaign's own published materials. It covered four weeks of exclusive use of Lisheen Castle in County Tipperary for the winner and up to three guests, including round-trip flights from anywhere in the world, private transfers, and a personal chef providing daily meals throughout the stay.
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