State Farm "What If"

#FormulaTweet was launched in Italy in July 2014 as a pioneering digital campaign designed to introduce Mercedes-Benz Italia's official Twitter channel while reinforcing the strong connection between the Mercedes AMG Petronas Formula 1 team's victories and the brand's ongoing commitment to innovation, particularly in communication. Created by Gruppo Roncaglia, this campaign ingeniously capitalized on the excitement surrounding the 2014 F1 season, engaging automotive enthusiasts and social media users through an interactive contest that encouraged active participation and real-time engagement. By blending the high-performance spirit of Formula 1 with cutting-edge digital strategies, #FormulaTweet successfully bridged the worlds of motorsport and social media, enhancing brand visibility and consumer affinity for Mercedes-Benz. The campaign featured a single compelling media asset that showcased the dynamic synergy between technology, sport, and audience interaction, highlighting the brand’s leadership in both automotive excellence and digital innovation. Supported by a talented creative team including multiple creative directors, art directors, copywriters, videomakers, and social media managers, the campaign was carefully crafted to deliver a cohesive and impactful message across the digital landscape. #FormulaTweet represents an exemplary case of leveraging contemporary communication channels to amplify brand storytelling, demonstrate technological prowess, and cultivate a strong fan base eager to follow and celebrate Mercedes-Benz’s achievements on and off the racetrack.

In 2015, Carlister launched an innovative digital campaign called The Super Strong Meter Maid to introduce their new car buying and selling startup to the United States market. Created by the ad agency Thinkmodo, this campaign leveraged a hidden camera setup in a bustling New York City environment to capture authentic public reactions. The concept centered around empowering Jenni, disguised as a meter maid, with seemingly superhuman strength to lift a taxi cab effortlessly with her bare hands. This surprising stunt not only grabbed the attention of passersby but cleverly illustrated how simple and accessible Carlister’s platform makes the process of buying and selling cars. The ad displayed prominently on the roof of the taxi served as a direct visual link to the brand, reinforcing awareness and driving curiosity. Accompanied by the dynamic track Hard Hitta by Dave James, the video created an engaging and memorable narrative that resonated across digital channels, amassing over 20 million views, nearly 190,000 likes, and more than 2,700 comments. By combining humor, surprise, and real human interaction, the campaign crystallized Carlister’s brand identity as a disruptive and user-friendly tech startup in the automotive marketplace, successfully generating buzz and strong audience engagement. This approach underscored the brand’s promise to simplify the traditionally complicated car buying and selling experience through innovative technology.

In 2015, Renault Romania partnered with Uber to create an innovative ambient campaign titled Eco-friendly rides, celebrating World Environment Day with a unique experiential activation. The campaign leveraged the rising popularity of Uber in Bucharest and positioned Renault’s all-new 100% electric Zoe as a symbol of eco-conscious driving and reliable sustainability. Central to the campaign was a personalized and engaging passenger experience designed to highlight both the innovative features of the Renault Zoe and the convenience of Uber rides. Renowned radio personality Matei Oprina orchestrated a cleverly scripted radio prank during free Uber rides, where passengers believed they were listening to a regular news segment, only to be surprised by a live update announcing the National Environment Hero award. Each passenger was declared a winner, receiving a diploma printed on special seed paper that could be planted to grow flowers, reinforcing the message of environmental care in a memorable and tangible way. This inventive approach transformed what began as a promotional event for Renault’s electric vehicle into an engaging, interactive reminder of the ongoing need to protect the environment. The campaign not only effectively enhanced brand awareness for Renault Zoe as an eco-friendly automotive choice but also strengthened emotional connections with the audience through a creative blend of entertainment, environmental advocacy, and innovative media use within the ambient space. With its originality and impact, the Eco-friendly rides campaign set a benchmark in automotive marketing in Romania at that time, seamlessly integrating brand values with an inspiring environmental message.

Black Ink is a striking automotive film campaign launched in Germany in July 2015 for Porsche by Kemper Kommunikation, showcasing the 911 Carrera Black Edition models. This creative piece transforms an abstract drop of ink into an object of desire, symbolizing the seamless blend of art and engineering that defines Porsche’s design philosophy. Through its elegant visual storytelling, the campaign captures attention by drawing viewers into the process of creation, from a simple ink drop to the iconic silhouette of the Black Edition Porsche 911 Carrera. The film not only highlights the vehicle’s aesthetic and performance appeal but subtly incorporates technical information, such as combined fuel consumption in accordance with EU 6 standards and CO2 emissions, reinforcing Porsche’s commitment to combining luxury with responsible innovation. Delivered in English, the campaign resonates globally while rooted in the German automotive heritage. Garnering over 522,000 views, with 1,093 likes and 41 comments, the campaign demonstrated strong audience engagement, reflecting both Porsche enthusiasts and broader automotive aficionados appreciating the brand’s artistry and engineering precision. As a Film medium asset, Black Ink effectively leverages cinematic techniques to elevate the Porsche 911 Carrera Black Edition models from mere automobiles to coveted design masterpieces, positioning them as desirable icons within the luxury automotive market. The campaign’s sleek execution and compelling narrative underscore Porsche’s brand values of performance, innovation, and exclusivity, making it a memorable contribution to automotive advertising in 2015.

The new Tiguan Allspace with optional third row, launched in the Netherlands in October 2017, is a compelling experiential campaign crafted by the renowned ad agency DDB for Volkswagen. This campaign uniquely highlights the spaciousness of the Tiguan Allspace, an extended version of the popular Volkswagen Tiguan, by creatively dramatizing its extra room with a striking visual stunt: two floating passengers behind the vehicle. Executed within a single day across multiple locations in the Netherlands, this stunt captivated audiences and was captured through hidden cameras to document genuine public reactions. The campaign's innovative approach effectively communicates the key selling point of the Tiguan Allspace—its optional third row—making it immediately tangible and memorable to viewers. Broadcast in Dutch, the campaign garnered notable attention with over 22,000 views, alongside positive engagement reflected in 68 likes and 6 comments. Positioned as a forward-thinking advertisement in the automotive landscape, this experiential medium pushes beyond traditional promotion by offering an authentic interaction that resonates with potential buyers. Launched just before the vehicle's availability in the Dutch market from mid-November 2017, the campaign strategically builds anticipation and awareness, reinforcing Volkswagen’s image as an innovative brand attentive to customer needs for versatility and comfort. The creative execution not only amplifies the product’s unique features but also enhances emotional connection through surprising and relatable human scenarios, making it a memorable communication piece within the automotive advertising arena.

In October 2017, Renault teamed up with Publicis Conseil and The Loft to launch an innovative film campaign titled Easy "Vampire" Life, Easy "Zombie" Life, aimed at reinforcing the brand’s core value of making daily life easier for its customers. Capitalizing on the Halloween season, the campaign creatively used humor by featuring iconic spooky characters—a vampire family and a zombie family—who encounter everyday challenges similar to those faced by humans. Through two short digital films, Renault showcased how its automotive innovations, such as removable and washable seat trims, provide practical solutions that ease these quirky yet relatable dilemmas. For example, the vampire family drives their Renault Captur under the moonlight when the baby cries due to hunger and ends up vomiting on the car seat, but thanks to Renault’s thoughtful features, the parents find managing these moments worry-free. This playful narrative not only aligned perfectly with the Halloween festivities but also deepened audience awareness of Renault’s Easy Life philosophy, positioning the brand as a forward-thinking partner in everyday life. The campaign was thoughtfully directed by Thomas Leisten Schneider and produced by La PAC, combining creativity and strategic brand messaging to engage digital audiences. Carine Gailliez, Global Content & Media Director at Renault, emphasized the ongoing partnership with The Loft, noting that this campaign was part of a wider content strategy targeting key calendar moments to continuously highlight Renault’s innovation-led approach. Patrick Lara, Managing Director at Publicis Conseil, highlighted the importance of balancing bold seasonal relevance with meaningful brand storytelling by inviting Halloween characters to embody the consumer experience. Together, these films brought together brand values, cultural relevance, and entertainment to create a memorable marketing activation in the automotive sector.

In October 2017, Renault teamed up with Publicis Conseil and The Loft to launch an innovative film campaign titled Easy "Vampire" Life, Easy "Zombie" Life, aimed at reinforcing the brand’s core value of making daily life easier for its customers. Capitalizing on the Halloween season, the campaign creatively used humor by featuring iconic spooky characters—a vampire family and a zombie family—who encounter everyday challenges similar to those faced by humans. Through two short digital films, Renault showcased how its automotive innovations, such as removable and washable seat trims, provide practical solutions that ease these quirky yet relatable dilemmas. For example, the vampire family drives their Renault Captur under the moonlight when the baby cries due to hunger and ends up vomiting on the car seat, but thanks to Renault’s thoughtful features, the parents find managing these moments worry-free. This playful narrative not only aligned perfectly with the Halloween festivities but also deepened audience awareness of Renault’s Easy Life philosophy, positioning the brand as a forward-thinking partner in everyday life. The campaign was thoughtfully directed by Thomas Leisten Schneider and produced by La PAC, combining creativity and strategic brand messaging to engage digital audiences. Carine Gailliez, Global Content & Media Director at Renault, emphasized the ongoing partnership with The Loft, noting that this campaign was part of a wider content strategy targeting key calendar moments to continuously highlight Renault’s innovation-led approach. Patrick Lara, Managing Director at Publicis Conseil, highlighted the importance of balancing bold seasonal relevance with meaningful brand storytelling by inviting Halloween characters to embody the consumer experience. Together, these films brought together brand values, cultural relevance, and entertainment to create a memorable marketing activation in the automotive sector.

In 2017, Lamborghini marked a significant milestone with the campaign Celebrating 50 years of Lamborghini Japan, created by the renowned ad agency JWT and published in Italy. This film campaign pays homage to Lamborghini’s rich heritage in Japan by drawing inspiration from the elemental forces of nature, resulting in the creation of five exclusive Aventador S Roadster special edition models named Water, Earth, Fire, Wind, and Sky. Each model embodies a distinct element, capturing the spirit and dynamism that Lamborghini represents both in design and performance. The campaign leverages high-impact visual storytelling through a single film asset, effectively engaging automotive enthusiasts and brand loyalists alike. Distributed primarily through Lamborghini's official digital channels, including YouTube, Twitter, Facebook, Instagram, and Google Plus, the campaign successfully fostered community interaction and brand engagement, evidenced by over 72,000 views, 2,124 likes, and more than 100 comments. By intertwining the celebration of a prestigious anniversary with the innovation and power of their latest models, Lamborghini not only reinforced its legacy in the Japanese market but also enhanced its global brand prestige. This campaign exemplifies how emotional storytelling and elemental symbolism can be harnessed in the automotive industry to create a memorable and culturally resonant message that strengthens customer connection and drives brand excitement.

Launched in 2017 in The Netherlands, the 'What's Next' campaign by LeasePlan, created in collaboration with ad agency Etcetera, offers a compelling cinematic exploration of the future of mobility. Anchored by the charismatic TV celebrity and car expert Richard Hammond, the campaign skillfully blends industry expertise with engaging storytelling to position LeasePlan as a forward-thinking leader in the automotive space. Utilizing a single film as its medium, the campaign leverages Hammond’s credibility and appeal to connect with a broad audience, sparking curiosity and excitement about emerging trends in transportation. With over three million views, the film has successfully captured the attention of automotive enthusiasts and general viewers alike, evidenced by significant engagement metrics including hundreds of likes and thoughtful comments. Through a well-crafted narrative and high-quality production, 'What's Next' not only highlights innovative mobility solutions but also reinforces LeasePlan’s commitment to shaping the future of driving. The campaign's strategic use of digital platforms to disseminate the film ensures wide reach and sustained visibility, solidifying LeasePlan’s brand presence in a competitive market. Overall, 'What's Next' stands out as a visionary marketing effort that combines celebrity influence, progressive messaging, and cinematic storytelling to inspire audiences and drive brand affinity within the evolving automotive landscape.

In October 2017, Honda, in collaboration with Sid Lee Paris, launched the #HondaNextDoor campaign in France, addressing a critical business challenge by actively engaging the brand’s fan community. This innovative content-driven initiative leveraged authentic consumer interactions to deepen brand loyalty and foster a sense of local connection within the automotive market. By inviting fans to become part of the narrative, Honda effectively transformed passive observers into active participants, amplifying brand presence organically through social channels. The campaign’s strategic use of content as a medium not only highlighted Honda’s commitment to community and customer-centric values but also positioned the brand as approachable and relevant in a competitive industry. With over 6,000 views and positive audience engagement, #HondaNextDoor exemplified a successful fusion of brand storytelling and consumer collaboration, reinforcing Honda’s position in the French automotive landscape. This approach demonstrates how integrating audience insights and social involvement can solve business challenges while enhancing brand affinity and market differentiation.

In 2017, Bentley launched a captivating automotive campaign in the United Kingdom titled The New Continental GT has arrived, created by the ad agency Keko. This film campaign introduces the redesigned Bentley Continental GT, a masterpiece that symbolizes a new era of unparalleled power, exquisite craftsmanship, and cutting-edge technology in grand touring. The campaign highlights the vehicle’s sleek aerodynamic lines and showcases its innovative superformed aluminium body housing a completely reimagined engine. Emphasizing the Continental GT’s position as the ultimate four-seat coupe, the film invites viewers to experience the pinnacle of luxury and performance that Bentley continues to set in the automotive industry. With a focus on both design excellence and powerful engineering, the campaign successfully communicates the brand’s dedication to redefining the grand tourer category. The Continental GT’s impressive fuel efficiency and performance metrics, such as a combined fuel consumption of 20.8 mpg (13.6 l/100 km) and CO₂ emissions of 308 g/km, further underscore Bentley’s commitment to blending tradition with modern innovation. Garnering over 920,000 views, more than 8,400 likes, and 329 comments, the campaign achieved significant engagement, reflecting strong consumer interest and excitement around the new model. By combining striking visuals with compelling storytelling, the campaign aligns with Bentley’s luxury heritage while positioning the new Continental GT as a stunning evolutionary step forward. The film’s ability to immerse the audience in the experience of the new Continental GT ensures it stands out in the competitive automotive market, communicating the brand’s vision of what a peerless grand tourer truly embodies.