A Experiência Segura com The Code Box | Clapboard Ad Archive

The Code Box

Description

In March 2023, Serasa Experian, in collaboration with FourHands Agência, launched The Code Box, an innovative Design, Direct, and Integrated media campaign in Brazil aimed at emphasizing the importance of data security and promoting its anti-fraud solutions. Recognized for its expertise in intelligence solutions for risk and opportunity analysis within the Finance, Insurance, and Professional Services sectors, Serasa Experian sought a creative, personalized, and impactful approach to engage potential clients. The campaign’s core was a specially designed gift—a box that could only be unlocked with a unique code. This initial tactile interaction invited recipients to participate in an identity verification challenge by answering specific questions. Successfully completing the challenge revealed the box’s contents: a biometric padlock and a personalized stamp symbolizing information security, Serasa Experian’s flagship product, alongside a mirror representing individual identity uniqueness. This interactive experience embodied the brand’s message that it truly “knows who is who,” offering clients a memorable and secure engagement that merges functionality with emotional connection. The Code Box not only heightened awareness about protecting personal data in a digital era but also leveraged a direct approach that fostered trust and encouraged active participation, setting it apart in the competitive landscape of anti-fraud services. Through this campaign, Serasa Experian reinforced its position as a leader in data protection solutions, delivering a meaningful customer experience that aligns with contemporary concerns around cybersecurity. By combining creativity, personalization, and a strategic communication framework, The Code Box effectively conveyed its message of safety, identity, and technological sophistication to a select audience, illustrating Serasa’s commitment to innovative and reliable risk management.

Credits

Client

Serasa Experian

Agency

FourHands Agência

Ceo

Marcelo Margutti

Creative Director

Ayron Rotta, Giselle Trevisan, Tomás Cury

Account Management

Emelin Torossian, Jads Antunes, Fernando Veiga

Media

Márcia Furlan, Iara Ulrich

Motion Graphics Artist

Luan Raniery

Post Production

Evelyn Mayer, Raianna Bortoni

Production House

PRODDÚ

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