Warren Investimentos | Estratégia Ousada na Expert XP | Clapboard Ad Archive

Do Jeito Certo na Expert

Description

Em agosto de 2024, a Warren Investimentos lançou a campanha "Do Jeito Certo na Expert", desenvolvida pela FourHands Agência, com uma estratégia ousada e inovadora para se destacar em meio à concorrência acirrada do mercado financeiro brasileiro. A Warren, reconhecida por sua transparência, queria marcar presença no Expert XP, o maior evento de investimentos da América Latina promovido pela sua principal concorrente, e posicionar-se como a escolha certa para quem busca um futuro sólido. Para isso, a campanha adotou uma abordagem de guerrilha integrada, combinando mídia direta, outdoor e spots de rádio. A ação central levou assessores da Warren ao evento de maneira surpreendente: em uma Ferrari, simbolizando que, com a Warren, o caminho até os objetivos é alcançado de forma correta e sem atalhos. Esse elemento inusitado gerou grande repercussão nas redes sociais, amplificando o alcance da marca. Complementando a ação, um truck percorreu os principais pontos da área financeira em São Paulo até o estacionamento da feira, exibindo mensagens impactantes e uma provocação sutil que reforçava os valores da Warren. Para finalizar, spots de rádio na BandNews foram veiculados, incentivando tanto os assessores quanto o público final a optarem por uma empresa que valoriza a transparência antes mesmo da obrigatoriedade legal. Essa campanha integrada e criativa não só conquistou visibilidade qualificada como reforçou a imagem da Warren como uma marca inovadora e comprometida com a ética, construída para o futuro do investimento consciente. Para mais informações sobre a FourHands Agência, acesse suas redes sociais e site oficial.

Credits

Client

Warren Investimentos

Agency

FourHands Agência

Ceo

Denis Tieppo

Creative Director

Ayron Rotta

Creative

Giselle Trevisan, Michele Soares, Renato Aspromonte, Matheus Motta, Enrique Villarroel

Account Management

Emelin Torossian, André Magalhães

Media

Iara Ulrich, Elianne Franchella

Motion Graphics Artist

Rafael Maiti

Post Production

Evelyn Mayer, Raianna Bortoni

Producer

Dayana Loren, Action OOH

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Campaign Proposition

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