Lost and Found Reuniting Loved Ones | Clapboard Ad Archive

Lost and found

Description

In November 2021, the United Kingdom saw the launch of "Lost and Found," a compelling film campaign created for the Missing People Charity and Pokerstars by Flutter Entertainment. This initiative highlights the powerful partnership between Flutter PLC and the UK-based charity Missing People, focusing on their shared mission to reunite missing individuals with their families. The campaign centers around the emotional journey of a young man who goes missing and is ultimately found, illustrating the real-life impact of such reunions on both the individuals involved and their loved ones. Positioned at the intersection of the gambling, gaming, and public interest sectors, the campaign leverages the influence of Flutter PLC, a leading player in these industries, to raise awareness and support for the charity’s vital work. Through a single but impactful media asset, the film not only tells a deeply human story but also amplifies the importance of community and corporate collaboration in addressing the challenge of missing persons. By aligning with Missing People, Flutter demonstrates corporate social responsibility, using its platform to foster hope and encourage public engagement with the cause. The campaign’s narrative approach, combined with a strong emotional resonance, serves to educate audiences on the realities faced by missing individuals and their families, while reinforcing the value of charity partnerships in driving social change. This initiative stands as a testament to how strategic communication and storytelling within advertising can mobilize support and create meaningful connections around critical social issues.

Credits

Client

Missing People Charity and Pokerstars

Agency

Flutter Entertainment, Pokerstars, Leeds, United Kingdom of Great Britain and Northern Ireland

Creative Lead

Kevin Ferry, Shelly Coyle, Jody Williams

Creative Director

Jim Thomas

Group Head Of Csr Flutter

Sue Hammett

Producer

Jo Rae Daly

Director

Mark Warmington

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