Tornado, Bermuda Triangle, Dinosaur - Krispy Kreme | Clapboard Ad Archive

Krispy Kreme’s 2019 campaign Tornado, Bermuda Triangle, Dinosaur, crafted by MullenLowe Group for the Spanish market, reimagines the brand’s indulgent appeal through a bold and fantastical lens that situates its signature doughnuts at the center of a surreal universe. This film campaign leverages imaginative storytelling to create a world shaped like a doughnut, where natural phenomena such as tornadoes and the enigmatic Bermuda Triangle become metaphors for the irresistible excitement and dynamic energy associated with Krispy Kreme products. By transforming these powerful symbols into playful, exaggerated visuals, the campaign taps into what Clapboard classifies as FORMAT#9—Symbolize the Benefit—using hyperbolic imagery to embody the product’s positive impact rather than relying on direct demonstrations or testimonials. The inclusion of dinosaurs further amplifies the sense of wonder and timeless appeal, positioning Krispy Kreme not just as a treat but as an experience that transcends ordinary expectations. This approach allows the campaign to strike a balance between cultural specificity and universal themes of joy and flavor, aligning with Spain’s vibrant, imaginative sensibilities while maintaining global relevance. The choice of film as a medium enriches the sensory engagement, immersing viewers in a vivid, dreamlike environment that reinforces the brand’s playful identity and premium positioning in the competitive food and drink category. The narrative abandons conventional story arcs in favor of a symbolic, almost mythic representation of the brand’s allure, inviting consumers to associate Krispy Kreme with moments of delight and unexpected pleasure in their everyday lives. The campaign earns 57/100 in Clapboard’s global creative archive. Krispy Kreme’s Tornado, Bermuda Triangle, Dinosaur demonstrates that in food advertising, bold visual metaphors that create immersive brand worlds can deepen emotional engagement and elevate category presence even in crowded markets.