Love Your Mind Campaign | Clapboard Ad Archive

Love, Your Mind

Description

Love, Your Mind is a compelling mental health initiative launched in the United States in October 2024, created for Huntsman Mental Health Institute by the ad agency Plural Hub. This film-based campaign, consisting of four media assets, seeks to address the critical issue that nearly 70 million adults in the U.S. are likely to face mental health challenges while also grappling with societal attitudes that discourage seeking help. The campaign encourages individuals to nurture their relationship with their minds as they would their closest personal relationships, positioning mental health care as a vital partnership that requires love and attention. By fostering this mindset, the campaign highlights how prioritizing mental well-being lays the foundation for success across all areas of life. An integral part of the campaign is its collaboration with The Ad Council and eleven major professional sports leagues and organizations, including MLB, MLS, NASCAR, NBA, NFL, NHL, NWSL, PRCA, USTA, WNBA, and WWE. This partnership leverages the cultural influence of sports and athletes who share their mental health rituals and stories, helping to normalize conversations around mental wellness. All public service announcements and activations direct audiences to LoveYourMindToday.org and ConAmorTuMente.org, bilingual platforms designed to help individuals explore specific emotions and scenarios affecting their mental health while offering self-care strategies and coping methods. This campaign demonstrates the powerful convergence of creativity, awareness, and advocacy, utilizing the reach of sports culture and authoritative voices to inspire action and foster a national movement of mental health self-care and understanding. For more information and to engage with the campaign, audiences can visit LoveYourMindToday.org/sports and follow #LoveYourMind.

Credits

Client

Huntsman Mental Health Institute

Agency

Plural Hub

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Campaign Proposition

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