Heetch - Le VTC Français aux Meilleurs Prix | Clapboard Ad Archive

Heetchu’s Riding adventures (へーチューの冒険)

Description

Heetchu’s Riding Adventures (へーチューの冒険) is a dynamic marketing initiative launched in France in May 2022, crafted by the ad agency Kewl for Heetch, the leading French VTC service redefining urban transportation. This innovative campaign utilizes a blend of Design and Film media assets to vividly convey Heetch’s mission to transform the ride-hailing experience by eliminating dull journeys, excessive fares, and long wait times. Under the creative direction of Guillaume Aubert from Konbini, the campaign positions Heetch as the most affordable and user-friendly VTC option in the French market, challenging competitors with fresh, engaging storytelling that resonates with modern commuters. Central to the communication strategy is the tagline Heetch - Le VTC aux meilleurs prix, reinforcing the brand’s value proposition of offering the best prices without compromising quality or convenience. The campaign fosters strong audience engagement through active social media presence on Instagram, Twitter, and Facebook, allowing users to follow the latest updates and interact directly with the brand. By leveraging compelling visual design and narrative-driven film content, Heetchu’s Riding Adventures successfully captures the energy of urban mobility and the brand’s commitment to customer satisfaction, making it a standout example in the Professional Services and Transport industries. This campaign not only amplifies brand awareness but also strengthens Heetch’s positioning as an innovative disruptor intent on making ride experiences enjoyable and accessible to all.

Credits

Client

Heetch

Agency

Kewl

Communication

Renaud Berthe

Creative Director

Hector Gruyer, Guillaume Aubert

Marketing Manager

Benjamin Sousa

Art Director

Sasha Hladky & Marie Carrasco

Copywriters

Alexis Gaujoin & Charles Gay

Head Of Kewl

Stéphanie Decombe

Account Management

Natacha Chevallier, Margaux Le Grix De la Salle, Juliette Poiroux

Head Of Production

Adélaïde Samani

Music

Studio LIKE FIRE

Video Editors

Caroline Ziegler & Jessica Puppo

Sound Engineers

Manuel Lormel, Guillaume Cabaret, Pierre Bastide & Toco Vervish

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