The Trollforest - Kolmorden Zoo | Clapboard Ad Archive
Kolmården Zoo’s Trollskogen campaign launches the park’s Bamse-themed forest experience with a cinematic strategy rooted in Scandinavian cultural icons, leveraging the creative and production prowess of Filmic Art in partnership with Parks and Resorts Scandinavia to transform the traditional travel and leisure proposition. The film, positioned squarely in what Clapboard’s taxonomy identifies as FORMAT#12—Parody or Borrowed Format, artfully borrows from the visual and narrative cues of Bamse, Sweden’s best-loved children’s franchise, inviting viewers into a dreamlike, live-action voyage where iconic characters like Knocke, Smocke, and Hia-Hia are seamlessly integrated into real woodland environments through intricate 3D and VFX. Rather than relying on conventional product demonstrations or explicit storytelling, the campaign immerses families and young visitors in the nostalgia-laden atmosphere of a world they already know, adeptly exploiting the emotional equity of Bamse to create anticipation for a visitor experience that promises wonderment beyond the zoo’s established reputation for animal encounters. In a highly competitive sector marked by the likes of Liseberg, Gröna Lund, Skansen, and Furuvik Park, Trollskogen’s approach uniquely positions Kolmården not only as a wildlife destination but as a narrative-driven entertainment venue capable of fusing fantasy with the tangible joy of immersive discovery. The visual execution is unmistakably premium—detailed VFX layered into natural landscapes, a soft storybook palette, and deliberately cinematic framing—all hallmarks that raise expectations for the on-site attraction even as they differentiate the brand’s offer from more conventional family leisure campaigns. This contemporary storytelling tactic firmly aligns with the shift towards experiential tourism in the Nordic market, where the demand for emotional engagement and shareable moments outpaces old models of passive recreation. The campaign employs two digital and film assets to sustain intrigue and reinforce its magical proposition, cultivating a space where generational nostalgia connects meaningfully with present-day family experience. Kolmården Zoo’s campaign secures a position at the vanguard of branded content in travel and leisure, uniting technical craft with cultural resonance under a creative device that feels distinctly tailored to its local audience. Clapboard rates this 63/100. In reimagining a classic children’s universe as a live-action adventure, this work signals the escalating importance of borrowed narratives and deep-brand worldbuilding for attractions seeking relevance in an emotionally saturated media landscape.
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