Princess Cruises & Hannah Waddingham Celebrate "Love Boat" | Clapboard Ad Archive

Love Boat by Hannah

Description

Love Boat by Hannah is an engaging content and film campaign launched in November 2024 across Canada, the United Kingdom, and the United States for Princess Cruises. Created by independent agency Terri & Sandy and directed by Hungry Man's Dave Laden, this campaign uniquely revitalizes the nostalgic charm of the iconic "The Love Boat" series through the charismatic presence of Emmy Award-winning Ted Lasso actress and musical theater veteran Hannah Waddingham. As Princess Cruises’ godmother, Hannah boards the Sun Princess to infuse the brand’s message with warmth, romance, and adventure, inviting travelers to experience the magic of cruising in a fresh, emotionally resonant way. The campaign strategically leverages Hannah’s star power and musical talent to connect deeply with audiences interested in hospitality and tourism, enticing potential passengers to envision themselves aboard the ship against the backdrop of love and connection. The film asset serves as the central touchpoint, seamlessly blending storytelling and visual appeal to strengthen Princess Cruises’ brand identity in a competitive travel market. The campaign also extends its reach across digital platforms, encouraging engagement through Princess Cruises’ active social media channels on Facebook, Twitter, Pinterest, Instagram, and YouTube, ensuring ongoing consumer interaction and awareness of the latest cruise offerings and updates. This initiative perfectly aligns with the growing consumer desire for memorable, emotionally driven travel experiences and emphasizes Princess Cruises’ commitment to delivering not only exceptional service but also moments of joy and connection on every voyage. By blending timeless cultural references with contemporary star appeal, Love Boat by Hannah positions Princess Cruises as the cruise line of choice for travelers seeking both elegance and heartfelt adventure on the seas.

Credits

Client

Princess Cruises

Agency

Terri & Sandy

Chief Marketing Officer

Jim Berra

Sr. Director Brand And Product Marketing

Maggie Carbonell

Director

Katrinka Suydam, Dave Laden

Creative Director

Dani Bartov, John Sneider

Producer

Christy Soeder, Kim Dellera, Stephan Mohammed, Nicole Visram, Laura Patterson, Nick Krasnic, Kirstin Messier, Chris Lenz

Production House

Hungry Man

Cinematographer

Michael Berlucci

Post Production

PS 260

Editor

Maury Loeb

Assistant Editor

Ugboaku Opara

Finishing Producer

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Campaign Proposition

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