FrogTape reMOVEables – Damage-Free Way to Personalize | Clapboard Ad Archive

Make it Yours

Description

In May 2025, FrogTape, in collaboration with its new agency of record Blue Chip, launched the 'Make it Yours' campaign to introduce FrogTape reMOVEables™, a revolutionary damage-free mounting solution designed for easy application and clean removal without tools. This campaign celebrates the empowering moment of personalizing a space, transforming it from a simple location into a reflection of individual style and taste. The launch film features a young woman moving into her first apartment only to find her kitchen adorned with her mother’s signature lemon-themed decor. Using FrogTape reMOVEables™, she swiftly replaces each item with her own choices, illustrating how simple and seamless it is to customize living spaces without hassle or damage. Creative Director Darick Maasen emphasizes that this campaign represents more than a product launch; it signals a new mindset for the household products category, driven by the idea to make personalization fast, easy, and fully customizable. The integrated media effort spans Connected TV (CTV), Instagram, Pinterest, Walmart.com, and Walmart Connect’s search and video platforms, amplifying reach and engagement. To extend authenticity and influence, DIY and home organization influencers like @operation_niki and @thecraftedstudioco actively contribute to bringing the campaign to life across social media channels. FrogTape reMOVEables™ are exclusively available at Walmart and Walmart.com, offering 19 premium SKUs featuring CleanGrip® technology that caters to a variety of decorating and organizing needs—from hooks to picture-hanging solutions. This campaign deftly combines digital storytelling and influencer collaboration to position FrogTape reMOVEables™ as the go-to solution for anyone looking to effortlessly make any space uniquely theirs.

Credits

Client

FrogTape, Avon, OH

Agency

Blue Chip

Account Management

Kate Hearn, VP Client Leadership, Jaimie Scott, Associate Director, Client Leadership

Executive Creative Director

Joel Walker

Art Director

Sabrina Fraley, Associate Director, Design

Sr. Copywriter

Mat Watts

Strategic Planner

Sonja Leskinen, VP, Business Intelligence & Strategy

Producer

Jason Passaniti, Executive Producer

Director

Renny Maslow, Natalie Guillame

Production House

Chromista, Los Angeles, CA

Vp

Shelly Price

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Campaign Proposition

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