Get Your Prostate Checked - Euphejisms | Clapboard Ad Archive

Euphejisms’ 2019 campaign Get Your Prostate Checked, created by NIgel & Co. for the healthcare market in the United States, confronts the critical public health issue of prostate cancer with a direct and unambiguous call to action that fits neatly within Clapboard’s FORMAT#2—Show the Problem. This campaign’s film asset delivers a straightforward message that 1 in 9 men will be diagnosed with prostate cancer, framing the medical check-up as an essential and urgent solution. Eschewing narrative complexity or celebrity endorsements, the campaign relies on clarity and relatability, using approachable language to break down stigma and encourage open dialogue around prostate health. The creative strategy extends beyond awareness by promoting the Euphejisms book, which humorously compiles 100 new euphemisms about prostate health, thereby softening a difficult topic while reinforcing the campaign’s educational goals. The book’s sales serve a dual purpose: engaging consumers with clever wordplay and directing 100% of profits to prostate cancer research and patient support, which creates a transparent and tangible impact pathway that merges consumer behavior with social responsibility. Available through euphejisms.com and Etsy, this multi-layered approach connects the audience not only to the health imperative of early detection but also to ongoing research funding, fostering a community of support anchored in both humor and urgency. NIgel & Co.’s work here demonstrates how healthcare communications can harness straightforward problem/solution framing to motivate preventative action while embedding a meaningful cause-related marketing component. Clapboard rates this campaign 67/100. This campaign matters to the industry because it exemplifies how health brands can leverage clear, accessible messaging combined with consumer-driven philanthropy to dismantle taboo and mobilize sustained engagement around life-saving issues.