ELTERN Mother's Day Campaign: Supporting Parents | Clapboard Ad Archive

Mother's Day

Description

In 2022, ELTERN, Germany’s leading family and parenting platform, launched a poignant integrated campaign titled Mother's Day, developed by the agency GGH MullenLowe, to address a deeply sensitive and often overlooked topic within the health industry. Recognizing that while pregnancies are typically associated with joy and anticipation, one in six pregnancies end in miscarriage—a reality rarely discussed openly—this campaign aimed to break the silence surrounding pregnancy loss. Through a single impactful media asset, the campaign sought to create awareness and foster a supportive environment for those affected by miscarriage, offering comfort to parents who frequently experience isolation, guilt, and self-blame. ELTERN leveraged its authoritative voice in the family and parenting space to challenge societal stigma and encourage open conversations, ultimately aiming to alleviate some of the emotional pain associated with loss and remind affected parents that they are not alone. This strategic communication effort emphasized empathy and solidarity, positioning ELTERN not only as a source of information but also as a compassionate ally in the health and family community. The campaign’s thoughtful messaging and integrated approach effectively raised public consciousness and contributed to a more inclusive dialogue on maternal health and emotional well-being during and after pregnancy.

Credits

Client

ELTERN

Agency

GGH MullenLowe

Chief Creative Officer

Marielle Wilsdor

Creative Director

Barbara Dirscherl

Creative Concept

Simon Smith

Senior Creative Copy

Clemens Wolff

Strategic Planner

Nina Jünemann

Senior Strategic Planner

Jessica Abraham

Account Management

Malena Rathje

Production House

Tony Petersen Film GmbH

Director

Bastian Glaessner

Cinematographer

Christian Huck

Crew

Tom Zylla, Nikita Znak, Thorsten Kosselek, Tarek Shayne Tabet, Louis Faber, Olaf von Frederici, Sebastian Wesel, Konrad Berthold

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Campaign Proposition

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The Dark Side of Sugar - Action on Sugar, World Diabetes Day | Clapboard Ad Archive — archive collection thumbnail

The Dark Side of Sugar - Action on Sugar, World Diabetes Day | Clapboard Ad Archive

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