Lockdown Music Experiment During Covid-19 | Clapboard Ad Archive

Lockdown - A Music Experiment during Covid-19

Description

In 2020, sound and music agency DLMDD launched an innovative digital campaign, Lockdown - A Music Experiment during Covid-19, to inspire creativity and connection amidst global isolation. Conceived by Max De Lucia, co-founder of DLMDD, this project invited distinguished musicians and producers worldwide to collaboratively compose a single continuous piece of music, with each artist contributing 15 seconds of original composition every day during the COVID-19 lockdown. Kicked off by GRAMMY-winning Davide Rossi in Copenhagen—renowned for his collaborations with Coldplay, U2, Ed Sheeran, and Kanye West—the experiment quickly gathered a diverse group of international talents from Ireland, Malaysia, Japan, Mauritius, the UK, and the US. Contributions came from a notable lineup including Guy Katsav, producer for Groove Armada and David Guetta; Orla Gartland, an Irish YouTube sensation; Julian Velard, a New York-based singer-songwriter; Rob Eckland, a West End musical director; Lily Carassik, an Instagram influencer and George Ezra band member; Anil Sebastian, director of London Contemporary Voices; Cherif Hashizume, collaborator of Brian Eno and Jon Hopkins; Ivor Novello-winning composer Natalie Holt; bassist Nathan Cox; theremin virtuoso Charlie Draper; UK Spoken Word Artist of the Year Solomon O.B; and 8-year-old drumming prodigy Ronnie Maestro. This self-promo and public interest campaign harnessed the unifying power of music, demonstrating how creativity flourished even in lockdown, turning isolation into a global collaborative soundtrack of resilience and hope. The campaign effectively positioned DLMDD at the forefront of music innovation, using digital channels to engage audiences and artists alike, and underscored music’s vital role in fostering connection during unprecedented times.

Credits

Client

DLMDD

Agency

DLMDD, London, UK

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Campaign Proposition

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