Dodge the Bullet by Coalition for Gun Control uses geo-location to personalize gun violence impact in Toronto — archived in Clapboard’s global ad archive.
Remedy Together - Earth Day Canada | Clapboard Ad Archive
Earth Day Canada’s 2022 campaign Remedy Together, created in partnership with Sid Lee, confronts the escalating mental health crisis linked to climate change through a bold and innovative public service initiative. Addressing eco-anxiety—the pervasive distress caused by awareness of environmental degradation—the campaign invites Canadians to symbolically call in sick on Earth Day, April 22, transforming personal despair into collective healing and action. Remedy Together positions Earth Day not just as a moment for environmental activism but as a mental health intervention, encouraging participants to prioritize self-care and community support by engaging in group therapy sessions, educational conferences, and hands-on environmental activities such as local clean-ups. This integrated approach recognizes that the emotional paralysis induced by climate fears can be as debilitating as the physical impacts of environmental crises, and it offers a tangible solution through communal solidarity and proactive engagement. Strategically, the campaign sidesteps the traditional focus on climate data or guilt-driven messaging, instead placing psychological well-being at the core of environmental responsibility. The creative execution leverages a documentary and social experiment format that underscores authenticity and social proof, allowing individuals to see their eco-anxiety reflected and addressed in real time. Digital platforms host event listings and resources that facilitate participation and amplify the campaign’s reach, while hashtags like #RemedyTogether and #CallinSickforEarthDay foster a participatory online community that bridges emotional support with tangible environmental action. The campaign’s messaging acknowledges the complex interplay between planetary health and human mental health, asserting that care for the Earth is inseparable from care for ourselves. Clapboard’s taxonomy classifies this work within FORMAT#2—Show the Problem, where a clear and relatable issue is presented before offering Remedy Together as a direct, actionable remedy. The campaign earns a 73/100 in Clapboard’s global creative archive. Remedy Together matters because it signals a crucial evolution in environmental communication, demonstrating that addressing psychological barriers is as essential as advocating for policy change in mobilizing public engagement around climate issues.
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