Bee'n'Bee: Eco-Friendly Hotel for Wild Bee Preservation | Clapboard Ad Archive

Want to save bees?

Description

In November 2021, BETC unveiled an innovative and eco-conscious campaign in France for the brand Bee'n'Bee, titled Want to save bees?. This experiential campaign serves as a powerful Agency Self-Promo initiative, highlighting BETC’s commitment to sustainability through the creative launch of its CSR report. Emphasizing the often-overlooked plight of wild bees, which face greater threats than their domesticated counterparts, the campaign brings attention to their vital role in biodiversity, responsible for 80% of pollination for plants, flowers, and fruits. BETC’s CSR report transcends conventional formats by transforming into a DIY hotel for wild bees—the Bee'n'Bee bed and breakfast. By simply folding the pages of the report, readers give it a new purpose, creating a physical shelter that supports the preservation of these essential pollinators. This imaginative approach not only underscores BETC’s environmental initiatives but also encourages interaction and action from its audience, fostering awareness and responsibility in an engaging, hands-on manner. Through this sustainable innovation, BETC effectively communicates its agency’s values, promotes ecological preservation, and reinvents how corporate sustainability reports can be experienced, making the act of reading a tangible contribution to the environment. The campaign’s unique blend of creativity, environmental advocacy, and purposeful messaging offers a meaningful example of how brands and agencies can merge storytelling with impact to drive positive change.

Credits

Client

Bee'n'Bee

Agency

BETC

Account Management

Valérie Richard, Alexandra Amana, Mathilde Chamak

Executive Creative Director

Remi Babinet

Creative Director

Jerome Galinha

Art Director

Nicolas Amiard

Copywriter

Arthur Cieutat

Producer

Benjamin Nieto

Traffic Manager

Celia Chiarotto-Dafi

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