Allianz & Women’s Aid: Honoring The World’s Strongest Women | Clapboard Ad Archive

The World's Strongest Women

Description

Launched in Ireland in December 2021, The World's Strongest Women campaign is a powerful collaboration between Allianz and Women’s Aid, crafted by Forsman & Bodenfors to address the critical issue of domestic abuse within the Public Interest sector. This impactful film campaign seeks to shine a light on the often overlooked strength and resilience of women who have endured domestic violence, a reality faced by one in four women in Ireland who have been in a relationship. By redefining strength beyond physical or conventional measures, the campaign celebrates the courage, resourcefulness, and unwavering bravery of these women who live each day walking on eggshells while striving to protect themselves and their children. As part of a significant three-year partnership, Allianz Ireland demonstrates its commitment to supporting Women’s Aid, a national charity dedicated to creating safe environments free from domestic abuse. The campaign serves not only as a tribute to the extraordinary fortitude of these women but also as a call to raise awareness and foster greater societal understanding of the realities they face. Emphasizing the tagline The World's Strongest Women, this initiative leverages emotive storytelling to challenge perceptions and inspire action, encouraging the public to recognize and honor the true strength found in survival and resilience. Through this campaign, Allianz and Women’s Aid align their voices and resources to empower women, advocate for change, and promote safety, ensuring that the remarkable journeys of domestic abuse survivors are acknowledged and supported across Ireland.

Credits

Client

Allianz and Women’s Aid

Agency

Forsman & Bodenfors, In the Company of Huskies

Executive Creative Director

Damian Hanley

Creative Director Copy

Aoife McCleary

Art Director

Laura Rice, Gavin Feiritéar, Nicole McMahon

Account Management

Sarah Deeny, Kritika Verma, Chloe Bates

Strategic Planner

Niamh Murphy

Producer

Ciarán Walsh, Johnnie Frankel, Josie Juneau, Kelly Spacey, Sally Heath, Ollie Ireland

Production House

Rattling Stick

Director

Fern Berresford

Cinematographer

Murren Tullett

Editor

Rebecca Luff

Sound Engineer

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