Butterflies - King Price Insurance | Clapboard Ad Archive

The campaign The Lone Ranger, launched in the United Kingdom in December 2017, was developed for the brand Aromat by the ad agency MOFILM. This engaging film campaign, situated within the food industry, brings to life a dramatic and entertaining showdown between two characters, The Lone Ranger and Miellie Mike, who face off in the ultimate battle, leaving audiences captivated by the question of who will emerge victorious. Through its singular media asset, the campaign effectively leverages storytelling and brand positioning to create a memorable narrative that highlights Aromat's distinctiveness and appeals to consumers seeking bold flavors. The creative use of the duel metaphor energizes the brand's messaging, reinforcing its identity in a competitive market by embodying a sense of excitement and challenge. Overall, this campaign demonstrates a strategic blend of visual storytelling and brand engagement designed to resonate with food enthusiasts and solidify Aromat's presence in the UK market during 2017.

The campaign 3 second cooking - shrimp, 3 second cooking - dumplings, launched in Japan in June 2015, was developed for DoCoMo by Tokyu Agency. This innovative film campaign leverages quick, engaging cooking visuals to create a memorable connection between everyday convenience and cutting-edge technology, aligning with DoCoMo's position in the electronics and technology sector. By featuring mouth-watering images of shrimp and dumplings, each prepared in just three seconds, the campaign effectively symbolizes speed and efficiency—core attributes associated with DoCoMo's services. The use of film as the medium allows for dynamic storytelling, capturing viewers' attention quickly and driving home the seamless user experience promoted by the brand. The two media assets complement each other, reinforcing the campaign's narrative and enhancing brand recall through repetition and thematic consistency. Positioned in a highly competitive market, this thoughtfully executed campaign aims to strengthen brand affinity by appealing to consumers' desire for smart, time-saving solutions. Through its creative approach and clear messaging, it underscores DoCoMo's commitment to innovation while highlighting lifestyle relevance, thereby fostering a deeper emotional connection with both existing customers and potential new audiences. { "campaign_title": "3 second cooking - shrimp, 3 second cooking - dumplings", "publication_date": "June 2015", "country": "Japan", "brand": "DoCoMo", "agency": "Tokyu Agency", "medium": "Film", "industry": "Electronics, Technology", "media_assets_count": 2 }

Leica's "100" campaign, launched in Brazil in June 2015 and created by Saatchi & Saatchi, celebrates the iconic brand’s centennial milestone alongside the opening of the Leica Gallery in São Paulo. This evocative film campaign pays homage to Leica’s rich photographic heritage by meticulously recreating 35 historical Leica photographs, highlighting the brand’s enduring legacy in the electronics and technology industry. Through a powerful visual narrative, the campaign not only commemorates 100 years of innovation and craftsmanship but also connects with both photography enthusiasts and new audiences by showcasing timeless moments captured through Leica lenses. Distributed primarily via film media, the campaign reinforces Leica’s prestigious positioning as a pioneer in photography while fostering deeper emotional engagement with the brand. With over 584,000 views, 3,700 likes, and more than 100 comments, the campaign demonstrates considerable audience resonance and digital engagement, reflecting Leica's ability to inspire a global community of creatives and collectors. By blending historical reverence with contemporary storytelling, the "100" campaign reinforces Leica’s commitment to its heritage while opening new avenues for brand connection and cultural relevance in the competitive technology and electronics market.

Nobody's Memories is a powerful and emotive film campaign launched in 2015 for PFLAG by the ad agency FCB, aimed at advancing the cause of same-sex marriage equality in the United States. Positioned within the Public Interest sector, this campaign pays tribute to those who were historically denied the legal right to marry as well as to individuals still facing barriers today. It encourages viewers to share their personal love stories, wedding photos, and videos on social media platforms such as Instagram and Twitter using the hashtag #lovemadelegal, fostering a sense of community and activism around marriage equality. The campaign also drives direct engagement through a petition hosted on Change.org, urging people worldwide to support the legalization of same-sex marriage. With a single impactful media asset, Nobody's Memories harnesses the compelling medium of film to evoke empathy and inspire action, successfully capturing public attention with over 138,000 views, more than 1,000 likes, and numerous meaningful comments. By combining emotional storytelling with a clear call to advocacy, this campaign effectively bridges awareness and participation, reinforcing PFLAG’s commitment to equality and inclusivity.

In June 2015, Channel 4, in collaboration with the creative agency 4creative, launched a groundbreaking digital campaign titled Prototype in the United Kingdom, aimed at challenging perceptions around disability. Centered on Viktoria Modesta, the world’s first amputee pop artist, the campaign boldly redefined societal narratives by celebrating uniqueness and resilience through the lens of contemporary music and performance art. Directed by Saam Farahmand, the single media asset featured Viktoria’s striking visual presentation and culminated in an unforgettable spike dance, captivating audiences and encouraging them to rethink conventional views on ability. Leveraging social media platforms such as Twitter and Facebook, Channel 4 amplified its message widely, achieving over 14 million views and garnering significant engagement with more than 220,000 likes and over 6,000 comments. The campaign also extended its reach through Spotify, offering the audience access to Viktoria’s full musical track, merging the realms of digital media, music streaming, and social conversation to enhance user immersion and emotional connection. Prototype’s innovative approach not only highlighted Channel 4’s commitment to diversity and inclusion but also demonstrated the powerful role of digital media in sparking cultural dialogue and shifting public attitudes within the media industry landscape in the UK.

In June 2015, Reporters Without Borders, in collaboration with Publicis Belgium, launched a poignant digital campaign titled Audio Cartoons - Quirit, Audio Cartoons - Kanar, and Audio Cartoons - others, comprising three media assets that powerfully advocate for freedom of information. This campaign, situated firmly within the Public Interest sector, uses innovative audio cartoons to commemorate the five cartoonists tragically killed in the Charlie Hebdo attack, blending creativity with a strong social message. Through the medium of digital audio storytelling, it invites audiences to listen, share, and support the critical cause of press freedom, encouraging active engagement with a look back at a critical moment in contemporary history. The campaign’s digital format maximizes accessibility and shareability, targeting a wide audience to raise awareness about the dangers faced by journalists and the importance of safeguarding expression worldwide. Despite being nearly a decade old, the campaign's message remains urgent, inviting reflection on the costs of censorship and violence against the media. With over 3,000 views and positive reactions, it underscores the enduring relevance of defending informational freedoms through compelling and empathetic communication.

The Collective Project, launched in June 2015 in the United States, represents a strategic digital campaign crafted for Microsoft by the ad agency Possible. Positioned within the Electronics and Technology industry, this initiative leverages a single impactful media asset to engage its target audience through innovative digital channels. The campaign was designed to highlight Microsoft's commitment to collaborative innovation and technological advancement, resonating with a tech-savvy demographic seeking cutting-edge solutions. By utilizing digital media, the campaign effectively amplified brand visibility and communicated Microsoft's role in shaping a connected future. The Collective Project stands as a testament to the power of integrated storytelling within the digital landscape, merging creativity and technology to foster a collective vision of progress and empowerment. This campaign underscores Microsoft's strategic focus on driving engagement through meaningful content that bridges technology and human experience in a dynamic and evolving market environment.

The campaign Pierre, Steve, Melvin, created for the brand Samdex by the ad agency Jandl, launched in Slovakia in June 2015, stands out as a compelling example of effective storytelling within the Retail Services industry. Utilizing the Film medium, this campaign comprises three distinct media assets that collectively communicate the brand's message with clarity and emotional resonance. A highlight of the campaign is the piece titled SAMDEX - Baggage Handlers - Pierre, which earned a Bronze Cannes Lion award in 2015 in the Film category, underscoring its creative and strategic excellence. Delivered in the Slovak language, the campaign successfully engaged a local audience, garnering close to 29,000 views, alongside positive recognition reflected in 32 likes. While the campaign did not receive comments, the recognition through the Cannes Lion award and online engagement metrics signify its significant impact in the market. This campaign exemplifies how Samdex leveraged authentic, relatable narratives centered around baggage handlers to elevate brand relevance and emotional connection with consumers in the retail services space. The combination of strong visual storytelling, expert filmmaking, and strategic media placement enabled the campaign to resonate deeply within its target demographic, demonstrating the power of well-crafted advertising to cultivate brand affinity and visibility.

The Jackpot campaign, launched in Mexico in April 2015 for the brand AMIS and developed by the agency Ogilvy, stands as a compelling example of strategic communication within the finance sector. Utilizing a single film medium asset, the campaign effectively captures the attention of its target audience by blending emotional resonance with pertinent financial themes. Through visually engaging storytelling and a focused narrative, the campaign aims to highlight the brand's value proposition while building trust and credibility among potential customers. The creative approach balances informative content with an aspirational tone, encouraging viewers to consider the benefits of AMIS’s financial offerings in a relatable and memorable way. By leveraging the power of film, Jackpot not only enhances brand recall but also fosters a deeper connection between the audience and the brand’s message, positioning AMIS as a reliable choice in the competitive finance industry landscape. This campaign exemplifies how tailored media strategies can elevate brand presence and influence consumer decision-making effectively. { "campaignTitle": "Jackpot", "country": "Mexico", "publishDate": "April 2015", "brand": "AMIS", "agency": "Ogilvy", "medium": "Film", "industry": "Finance", "mediaAssets": 1 }

Action Man: Battlefield Casualties is a powerful digital campaign developed for Veterans For Peace, released in July 2015 in the United States. This impactful film challenges the British Army's controversial policy of recruiting 16-year-olds into some of the most hazardous military roles, highlighting the human cost of such recruitment practices. Rooted in the Public Interest sector, the campaign leverages emotionally charged storytelling to spark public discourse and raise awareness about the ethical implications and real-life consequences of involving minors in armed conflict. The campaign’s digital format allows for widespread accessibility and engagement, reflected in its impressive reach with over 15 million views, more than 400,000 likes, and thousands of comments, signaling a resonant global response and a strong community dialogue around the issue. By directing viewers to www.battlefieldcasualties.co.uk, the campaign extends its impact beyond the film, offering viewers further insights and avenues for advocacy, fostering deeper understanding and mobilization for policy change. The communication strategy behind Action Man effectively combines emotional appeal and factual challenge, aiming to shift public opinion and influence policymakers. Its focused messaging on a sensitive subject not only raises awareness but also empowers audiences to reconsider the ethical dimensions of military recruitment. The campaign serves as a critical reminder of the importance of protecting vulnerable youth from the traumas of warfare, positioning Veterans For Peace as a vocal advocate for peace and social justice.

#FormulaTweet was launched in Italy in July 2014 as a pioneering digital campaign designed to introduce Mercedes-Benz Italia's official Twitter channel while reinforcing the strong connection between the Mercedes AMG Petronas Formula 1 team's victories and the brand's ongoing commitment to innovation, particularly in communication. Created by Gruppo Roncaglia, this campaign ingeniously capitalized on the excitement surrounding the 2014 F1 season, engaging automotive enthusiasts and social media users through an interactive contest that encouraged active participation and real-time engagement. By blending the high-performance spirit of Formula 1 with cutting-edge digital strategies, #FormulaTweet successfully bridged the worlds of motorsport and social media, enhancing brand visibility and consumer affinity for Mercedes-Benz. The campaign featured a single compelling media asset that showcased the dynamic synergy between technology, sport, and audience interaction, highlighting the brand’s leadership in both automotive excellence and digital innovation. Supported by a talented creative team including multiple creative directors, art directors, copywriters, videomakers, and social media managers, the campaign was carefully crafted to deliver a cohesive and impactful message across the digital landscape. #FormulaTweet represents an exemplary case of leveraging contemporary communication channels to amplify brand storytelling, demonstrate technological prowess, and cultivate a strong fan base eager to follow and celebrate Mercedes-Benz’s achievements on and off the racetrack.