Vanderbilt Medical Center - “Be a Fan, Take the Shot” | Clapboard Ad Archive

Be a fan, take the shot

Description

In June 2021, Vanderbilt University Medical Center launched an impactful integrated campaign titled Be a Fan, Take the Shot, created by their in-house ad agency, VUMC Strategic Marketing, with creative direction by Dave Smith. This campaign, rooted in the Health and Public Interest sectors, leverages the influential voice of country music star Brad Paisley to encourage COVID-19 vaccination among the American public. Utilizing two media assets, the campaign combines compelling storytelling and trusted expertise to promote public health awareness and vaccine uptake across the United States. The partnership with Brad Paisley aims to resonate culturally and emotionally with diverse audiences, making the message accessible and relatable. By directing viewers to the dedicated website Team-Vaccine.com, the campaign provides a clear call to action that supports informed health decisions backed by scientific guidance. This strategic use of celebrity endorsement alongside credible institutional support exemplifies a modern approach to public service announcements that seeks to cut through misinformation and pandemic fatigue. Through effective cross-channel communication and targeted outreach, the campaign not only raises awareness but also motivates behavioral change to help control the spread of COVID-19, ultimately contributing to community health resilience in a critical time.

Credits

Client

Vanderbilt University Medical Center

Agency

VUMC Strategic Marketing

Producer

Stuart Dill

Creative Director

Dave Smith

Director

Iain Montgomery

Cinematographer

Brian Hallett

Account Management

Chelsea Poe

Crew

Krista Kemmerly, Shelly Johnson, Ceele Dennis

Art Director

Jeff Parson/Jason Skinner

Brand Director

Yani Madson

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