Tiff's Treats partnered with former Texas Longhorn Jordan Shipley in a 2019 film campaign by The Shop, turning warm cookie delivery into a sports-culture
ARCHIVETiff's Treats Drafts Jordan Shipley for Its Warmest Campaign Yet
Tiff's Treats is a United States-based warm cookie delivery brand that, in August 2019, released a film campaign titled "Jordan Shipley Catches Our Attention," created by Dallas agency The Shop, casting the former Texas Longhorn wide receiver as a one-day store employee to dramatise the brand's proposition of freshly baked, personally delivered cookies.
The campaign arrives as the middle chapter in a deliberate series of Texas-sports-oriented films produced by The Shop for Tiff's Treats. The series began in 2017 with "Memories, To The Rescue," which featured former Texas Longhorns Vince Young and Ricky Williams, according to Clapboard's ad archive. The year prior to this campaign, former Longhorn quarterback Colt McCoy worked inside a Tiff's Treats store in what the brand described as an "epic performance," as documented in the archive description. Jordan Shipley's instalment follows that established playbook, adding fellow former Longhorn Quan Cosby as a supporting presence to deepen the sense of an authentic team reunion rather than a polished celebrity endorsement.
Creative direction on the campaign is credited to Dustin Taylor and David Soames, with Matt Sitser leading account responsibilities, all of whom are founding members of The Shop, per Clapboard's archive record. The campaign was published in the United States in August 2019 and comprises a single film asset. Its strategic purpose is straightforward: to anchor Tiff's Treats' warm-cookie delivery service to qualities associated with regional sports heroes — effort, likability, and an unpretentious relationship with fans — translating those qualities into a brand feeling rather than a product feature. The Clapboard Score for this campaign is 57 out of 100, reflecting competent execution of a proven formula without significant formal risk-taking.
Tiff's Treats operates a warm cookie delivery service in a segment of the United States food market where emotional differentiation, not price or range, determines loyalty. The brand's repeated use of former Texas Longhorns is not incidental nostalgia; it is a pointed strategic choice to build a shared cultural identity with a defined audience that already associates the university's football programme with pride, memory, and community ritual.
The global cookies market was valued at approximately 30.6 billion US dollars in 2018, with a projected compound annual growth rate of 5.3 percent from 2019 through 2025, according to Grand View Research. That figure encompasses the broader baked goods and packaged cookie sector, and no validated standalone market-size estimate exists specifically for the fresh-baked cookie delivery niche as of 2019, per Grand View Research's methodology notes. Within the United States, competitors such as Insomnia Cookies and Crumbl Cookies also pursued emotional and occasion-based positioning during this period, using social media virality and influencer partnerships as their primary mechanisms. Tiff's Treats, by contrast, elected broadcast-quality film and recognisable regional athletes as its brand vehicle, a choice that signals premium intent without requiring national celebrity budgets.
The Shop's relationship with Tiff's Treats is notable in itself: Tiff's Treats was the agency's first retainer client, according to reporting by adchatdfw.com, which means the campaigns carry the weight of a founding partnership rather than a transactional brief. That continuity is visible in the narrative consistency across the 2017, 2018, and 2019 film campaigns, each reinforcing the same thesis that warm cookies and beloved local athletes belong to the same emotional register. In the United States food industry, that kind of sustained brand voice is rare for a regional delivery service, and it gives Tiff's Treats a storytelling infrastructure that purely transactional competitors have not matched.
Creative directors Dustin Taylor and David Soames structured the Jordan Shipley campaign around a simple, durable comedic premise: a professional athlete, celebrated for extraordinary physical skill, attempts the ordinary labour of a cookie shop employee and discovers that the work is both more demanding and more rewarding than expected. The conceit is familiar in sports advertising, but its effectiveness depends entirely on the authenticity of the talent's screen presence and the production's willingness to let reality interrupt the script.
The inclusion of former Texas Longhorn Quan Cosby as a secondary figure is a deliberate craft decision rather than a casting convenience. Cosby's presence transforms what could be a solo celebrity spot into something resembling a genuine reunion, lending the film a warmth that a single athlete-brand pairing rarely achieves on its own. The dynamic between Shipley and Cosby gives account lead Matt Sitser's brief a natural comedic texture, allowing the brand's core warmth metaphor to emerge from character interaction rather than voiceover or product close-up.
The film medium was chosen over static or digital formats, a choice that reflects The Shop's positioning of Tiff's Treats as a brand worthy of cinematic attention even at a regional scale. Within the United States food industry in 2019, most cookie and confectionery brands at comparable scale relied on social-first content — short, disposable, algorithmically optimised. The Shop's decision to invest in a produced film with genuine narrative structure places this campaign in a different creative register. Production credits beyond the named creative directors and account lead are not publicly documented for this specific campaign. The campaign contains one media asset, as recorded in Clapboard's archive, suggesting a focused deployment rather than a fragmented multi-format rollout. That concentration of creative investment into a single film is itself a statement of intent: the brand trusts the idea enough to let it stand alone.
ARCHIVENo verified performance data for "Jordan Shipley Catches Our Attention" is publicly available. The campaign has not been reviewed in trade press including Ad Age, Adweek, Campaign, The Drum, or Contagious, and no social media metrics, viewership figures, or brand-lift studies connected to this specific film have entered the public record, per Clapboard's research.
Structural analysis offers a reasonable proxy for effectiveness. The campaign's core mechanism — a trusted regional athlete placed inside the brand's operational environment — creates a scenario that audiences can project themselves into, which is a reliable driver of recall in the United States food advertising category. The addition of Quan Cosby as a secondary character multiplies the authenticity signal without multiplying the production complexity. The single-asset format, while limiting in reach breadth, concentrates attention and reduces creative dilution.
The Clapboard Score of 57 out of 100 reflects the campaign's sound strategic logic and clean execution, tempered by a relative absence of formal ambition. The campaign executes its brief well but does not expand the creative vocabulary of the series it belongs to. Compared with the 2017 "Memories, To The Rescue" instalment featuring Vince Young and Ricky Williams, which introduced the Texas Longhorn framework, the Jordan Shipley film is consolidation rather than invention. No verified awards have been found for this campaign across Cannes Lions, the Effies, or The One Club, consistent with its measured creative scope. Within the United States confectionery and food industry, the campaign remains a competent example of regional sports celebrity integration, distinguished more by its narrative continuity across years than by any single executional breakthrough.
Tiff's Treats cast Jordan Shipley as a one-day store employee in a 2019 film campaign titled "Jordan Shipley Catches Our Attention." Created by Dallas agency The Shop, the film connects the former Texas Longhorn wide receiver's reputation for effort and authenticity to the brand's warm cookie delivery service, with a supporting appearance by fellow Longhorn Quan Cosby.
The Shop, a Dallas, Texas advertising agency, created the campaign. Creative directors Dustin Taylor and David Soames led the work, with Matt Sitser handling account responsibilities, per Clapboard's archive record. Tiff's Treats was The Shop's first retainer client, according to adchatdfw.com, giving the partnership unusual depth for a regional brand relationship.
Former Texas Longhorn wide receiver Quan Cosby made a special appearance alongside Jordan Shipley in the 2019 campaign. Cosby's inclusion extended the Texas Longhorn sports-culture theme the brand had established since its 2017 film featuring Vince Young and Ricky Williams, as documented in Clapboard's archive.
The campaign is the middle instalment in a series of Texas Longhorn-themed films produced by The Shop across 2017, 2018, and 2019. Each film places a former Longhorn athlete inside Tiff's Treats operations, building a consistent brand narrative that connects warm cookie delivery to regional sports identity and community memory in the United States.
The campaign holds a Clapboard Score of 57 out of 100. The score reflects sound strategic execution and authentic talent casting, offset by a conservative creative approach that consolidates rather than expands the Texas Longhorn campaign series. No verified external awards have been recorded for this campaign across major industry bodies.
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