The City of Chicago | Inspiring Cities Worldwide | Clapboard

Chicago Not in Chicago

Description

The "Chicago Not in Chicago" campaign, launched in 2022 by Energy BBDO for The City of Chicago, is a groundbreaking initiative in the hospitality and tourism sector that highlights Chicago's global influence on other iconic cities. This film campaign showcases how Chicago’s pioneering spirit and ingenuity have left an indelible mark on world capitals such as New York, Berlin, São Paulo, and London—connections that many may not be aware of until now. Serving as the city's first-ever local campaign of its kind, it emphasizes Chicago's legacy as a trailblazer, being the birthplace of the first skyscraper, house and blues music, and even the first cellphone. Mayor Lori E. Lightfoot emphasizes that this campaign is designed to share Chicago’s story of innovation and reinforce its status as one of the greatest cities worldwide. Visitors and viewers alike are invited to explore this narrative through the compelling video asset and encouraged to experience the city in person to fully appreciate its impact. The campaign cleverly bridges Chicago’s historical achievements with its ongoing cultural influence, positioning the city not just as a destination but as a global inspiration. For more information and to engage with the campaign, audiences can visit www.chicagonotinchicago.com.

Credits

Client

The City of Chicago

Agency

Energy BBDO

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Campaign Proposition

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