Montréal International's 2024 Think Montréal campaign positions Greater Montréal as a global cleantech hub, targeting international investors through a
ARCHIVEMontréal International Bets on Cleantech to Attract Global Investment
Montréal International launched "Think Montréal to invest in real change" in March 2024 as a digital film campaign positioning Greater Montréal as a leading destination for cleantech investment, targeting international entrepreneurs and investors through LinkedIn with a one-minute film produced by ALT productions and animated by Conifère.
The campaign addresses a precise strategic objective: drawing foreign direct investment into Greater Montréal's growing cleantech sector by demonstrating the region's existing base of activity in electric vehicles, sustainable aviation, energy efficiency, and sustainable agriculture. Rather than presenting Montréal as a city that aspires to be green, the campaign asserts that the transformation is already underway. The message is anchored in concrete industry verticals — from the manufacturing of electric vehicles to advances in sustainable aviation technology — making the proposition tangible for investors evaluating where to deploy capital in 2024.
In Canada, the campaign launched on March 18, 2024, and ran through June 2024, according to montrealinternational.com. The platform of choice was LinkedIn, a deliberate signal that the audience is professional and globally mobile. More than 25 partner organisations contributed to the broader initiative, including Mila, Bombardier, BrainBoxAI, Hydro-Québec, CDPQ Infra, H55, ICAO, CHUM, Lion Electric, and Sollum, as documented by montrealinternational.com. Funding came from the City of Montréal and the Government of Canada, as noted in campaign documentation cited on clapboard.com. The Clapboard Score for this campaign is 61 out of 100.
ARCHIVEMontréal International positions Greater Montréal as a renewable-energy-powered, talent-rich ecosystem for cleantech companies seeking a North American base. The strategic logic is direct: by concentrating the campaign on a single sector rather than promoting the city broadly, Montréal International signals credibility to the specific investors most likely to act. The cleantech framing differentiates Greater Montréal from competing destinations like Toronto and Vancouver, both of which pursue technology investment mandates but do not articulate a cleantech-specific identity with the same sector depth.
The global destination marketing market reached a scale that justifies this level of precision targeting, according to market research cited by clapboard.com. Destination promotion organisations worldwide are under pressure to move beyond lifestyle imagery and demonstrate measurable economic rationale for investment decisions. Montréal International's 2024 campaign responds to that pressure by foregrounding partner organisations — Bombardier in sustainable aviation, Lion Electric in electric vehicles, Hydro-Québec in green energy — as proof points rather than simply asserting the city's environmental credentials, per montrealinternational.com.
In Canada, the cleantech sector's growth has been shaped by federal policy commitments to decarbonisation and by Québec's abundant hydroelectric power supply, which gives companies operating in Greater Montréal access to renewable energy at competitive rates. That structural advantage becomes a sales argument in the campaign's messaging. By aligning the campaign with green technology and energy efficiency narratives that international investors are actively prioritising, Montréal International positions the city not as a recipient of global capital trends but as a direct beneficiary of them.
ALT productions directed and produced the campaign film, with Conifère responsible for illustration, animation, and motion design, and OUTPOST MTL handling video post-production, according to montrealinternational.com. The result is a one-minute digital film that uses animated illustration to navigate the breadth of Greater Montréal's cleantech sector without resorting to dry corporate exposition. Animation was a considered creative choice: it allows the film to represent industries as diverse as sustainable aviation and energy-efficient buildings within a single consistent visual language, avoiding the logistical complexity of live-action production across multiple sectors.
Andrée-Lyne Jacques, executive producer and partner at ALT, described the project as having emerged from a shared vision between the Montréal International team and ALT, as quoted on montrealinternational.com. That collaborative foundation is visible in the campaign's tone, which avoids the detached authority typical of investment-attraction communications and instead adopts an invitational register — closing on the direct address "Think Montréal" rather than a conventional call to action.
The film was submitted to clapboard.com by graphic designer Yohann Rabusseau of Montréal International, who is credited on the platform as the campaign's submitting creative. The motion design craft from Conifère gives the campaign a visual distinctiveness that separates it from the photographic realism common in destination marketing. In a LinkedIn feed where corporate video content tends toward polished live-action formats, the illustrated aesthetic is a differentiating signal — a deliberate choice that reflects the creative partnership between ALT, Conifère, and Montréal International rather than a default production convention.
No independently verified performance data for the "Think Montréal to invest in real change" campaign is publicly available beyond engagement figures recorded on clapboard.com, where the campaign has accumulated 564 views and 9 likes. These figures reflect the campaign's presence on the platform rather than its broader reach across LinkedIn over the March-to-June 2024 flight period.
Structurally, the campaign is well-designed for its stated objective. A one-minute format is consistent with LinkedIn's content consumption patterns for professional audiences, and the platform's targeting capabilities allow Montréal International to reach decision-makers in cleantech, venture capital, and corporate real estate — the precise constituencies the campaign is built to convert. The partner roster of more than 25 organisations, documented by montrealinternational.com, functions as social proof at scale: each partner represents an implicit endorsement of Greater Montréal as a viable cleantech address.
The campaign also represents a meaningful evolution of the established "Think Montréal" platform. Where earlier expressions of the platform, such as the 2021 "We are Montréal: Get in the game!" campaign produced with Rodeo FX as documented on clapboard.com, addressed a broader competitive narrative, the 2024 iteration focuses the platform's equity on a single sector. That narrowing is a strategic strength in an environment where investment attraction increasingly rewards specificity. The campaign's backing from both the City of Montréal and the Government of Canada, per clapboard.com, gives it institutional credibility that amplifies the creative message.
Montréal International's "Think Montréal to invest in real change" is a 2024 digital film campaign promoting Greater Montréal as a global cleantech investment destination. Launched on March 18, 2024, it targets international investors and entrepreneurs via LinkedIn, highlighting the city's strengths in electric vehicles, sustainable aviation, energy efficiency, and green technology.
ALT productions created and produced the campaign. Conifère handled illustration, animation, and motion design, while OUTPOST MTL managed video post-production, according to montrealinternational.com. Executive producer and ALT partner Andrée-Lyne Jacques led the production, which resulted in a one-minute animated digital film distributed primarily on LinkedIn across Canada.
More than 25 organisations contributed to the broader Think Montréal initiative, according to montrealinternational.com. Named partners include Mila, Bombardier, BrainBoxAI, Hydro-Québec, CDPQ Infra, H55, ICAO, CHUM, Lion Electric, and Sollum. These partners represent the real-world cleantech ecosystem the campaign was designed to promote to international investors considering Greater Montréal.
The 2024 campaign narrows the Think Montréal platform to a cleantech-specific investment proposition. Earlier work, such as the 2021 "We are Montréal: Get in the game!" campaign produced with Rodeo FX and documented on clapboard.com, addressed a broader competitive identity. The 2024 iteration targets a defined professional audience with sector-specific evidence rather than general city promotion.
The Think Montréal 2024 campaign received a Clapboard Score of 61 out of 100. This score reflects the campaign's creative and strategic execution as evaluated on clapboard.com. The campaign was submitted to the platform by Yohann Rabusseau, graphic designer at Montréal International, and has recorded 564 views since its submission.
The Think Montréal campaign was funded by the City of Montréal and the Government of Canada, according to documentation cited on clapboard.com. This dual public funding reflects the campaign's role as an official investment-attraction initiative, aligning with Canada's broader federal and municipal commitments to growing the cleantech and green energy sectors.
.webp)
Creative Collaboration Platform: The Backbone of Modern Creative WorkWhat is a creative collaboration platform?Clapboard defines a creative collaboration platform as the operational core for today’s distributed creative teams. This is not a collection of digital collaboration tools stitched together; Clapboard’s system
Understanding the Creative Production MarketplaceWhat is a Creative Production Marketplace?Clapboard defines a creative production marketplace as a structured ecosystem where brands, agencies, and production talent converge to execute video, advertising, and branded content at scale. Unlike the legacy agency or freelanREAD FULL ARTICLE
The Urgent Need for a Creative Production Operating SystemWhy Traditional Creative Production Models Break DownClapboard sees the creative production landscape shifting under pressure. Content velocity is no longer a buzzword—it’s a mandate. Modern advertising demands relentless output across dozens of channels, each wREAD FULL ARTICLE
.jpg&w=256&q=75)
