Teamwork.com Makes The Client a Sequel Worth Watching
Teamwork.com's 'The Client: Part Deux' is a narrative-driven B2B film and digital campaign produced by Umault, published in August 2024 across Ireland, the United Kingdom, and the United States, that uses humorous character storytelling to position Teamwork.com as the definitive platform for managing complex client relationships in professional services and technology.
The campaign is the second installment in a deliberately serialised trilogy. The original 'The Client' launched in April 2024 across Ireland and the United States, also created by Umault, establishing the archetype of the demanding, unpredictable client as a recognisable figure in professional services. Rather than produce a straightforward sequel, Teamwork.com and Umault subverted audience expectation by delivering a prequel — a creative decision that Jenny Hayes, Head of Brand at Teamwork.com, explained directly. As Hayes stated: "When the first video took off, we kept getting asked, 'what's next?'. A sequel was expected, so staying true to our original brief about being unexpected, we created a prequel, featuring a dodgy wig." That instinct to zig where audiences expected a zag defines the campaign's entire creative identity.
The campaign spans a hero film of approximately three minutes, supported by 30-, 20-, and 6-second executions adapted for paid digital distribution. Companion short films — including 'The Client's Late', 'The Client's Questions', and 'The Client's Demand' — extended the narrative universe and gave the campaign persistent presence across digital channels. A custom landing page anchored the user journey, directing audiences toward Teamwork.com's client management product. In Ireland, the United Kingdom, and the United States, the campaign ran as a content, digital, and film media effort targeting professionals in the technology and professional services sectors. The Clapboard Score for 'The Client: Part Deux' is 72 out of 100.
Teamwork.com competes in a growing but increasingly crowded project management software market. According to IDC, the project-and-portfolio-management market grew 11.5% to reach $7.46 billion in 2024. Within that landscape, Teamwork.com's direct competitors include Monday.com and Asana, both of which have invested heavily in broad-appeal brand advertising in the United States and the United Kingdom. Teamwork.com's strategic counter-position is specificity: rather than address general productivity, the platform focuses on client-facing professional services teams — agencies, consultancies, and technology service providers — for whom the client relationship itself is the operational bottleneck.
That strategic insight shapes 'The Client: Part Deux' from the ground up. The campaign does not sell software features. It sells recognition. By personifying the client as a character with identifiable, comedic behaviours rooted in real professional experience, the campaign activates the emotional response that drives B2B brand recall. Guy Bauer, Founder and Creative Director at Umault, developed both the original film and the prequel by sourcing genuine client horror stories from industry contacts, according to reporting by Muse by Clios, ensuring the humour carries documentary credibility rather than generic absurdism.
The strategic deployment across Ireland, the United Kingdom, and the United States reflects Teamwork.com's core geographic footprint, with the company headquartered in Cork, Ireland, and serving significant enterprise and mid-market client bases across the US market and the UK. According to marketresearchfuture.com, North America represented approximately 38% of the global project-management-software market in 2024, making the United States the critical commercial battleground. LinkedIn served as the primary distribution channel for the campaign's lead generation objectives, consistent with B2B audience concentration on that platform. According to the Internet Advertising Bureau, digital video continues to outperform static formats for brand recall in technology category advertising, reinforcing the film-first format choice.
Umault built 'The Client: Part Deux' on a collaborative creative development process. According to reporting by Muse by Clios, the production began with a general beat sheet developed iteratively between Umault and Teamwork.com to establish story structure, before dialogue was layered in as a second creative phase. This sequenced approach — architecture before language — allowed the comedic timing and character logic to remain coherent across the full range of executions, from the three-minute hero film down to the six-second cut.
The decision to produce a prequel rather than a conventional sequel is the campaign's most significant creative choice. A prequel demands that the audience already carries affection for the original character — it is a structural bet on the franchise equity the first film built. The inclusion of the detail Hayes described, the 'dodgy wig' used to signal younger-era storytelling, demonstrates a willingness to commit fully to the internal logic of the narrative world rather than break the fourth wall for brand messaging convenience.
Creative credits for 'The Client: Part Deux' include Guy Bauer as creative director, Ted Holmwood, Jen Bauer, and Jeff Altman in credited roles, with BAM Studios associated with production, according to information documented at shots.net and adsofbrands.net. The production encompasses a multi-format output suite — the hero film, three companion short films, and three cut-down digital executions — requiring a production discipline that keeps character and tone consistent across vastly different time constraints. The six-second execution in particular represents a stress test of narrative economy: whether 'The Client' as a character communicates without context. Across Ireland, the United Kingdom, and the United States, that suite of assets enabled the campaign to operate simultaneously as brand storytelling and performance media.
'The Client: Part Deux' reached 652,271 views as documented in the Clapboard campaign archive, representing substantial organic and paid reach for a B2B technology brand operating in the professional services category across Ireland, the United Kingdom, and the United States. The campaign generated 22 comments in the same archive record, a signal of active audience engagement rather than passive consumption — notable for a category where most digital video content generates minimal response.
The most significant performance data point ties directly to commercial intent. According to business.linkedin.com, LinkedIn Lead Gen Form completion rates increased by 250% across the full 'The Client' video series. This figure encompasses the campaign ecosystem including the original film and its companion executions, positioning 'The Client: Part Deux' as a material contributor to a lead generation outcome that substantially exceeded platform benchmarks for B2B technology advertisers. In the United States, where LinkedIn's professional audience concentration is highest and where the project management software market represents the largest single commercial opportunity, that lift carries direct pipeline implications for Teamwork.com.
No verified awards for 'The Client: Part Deux' are recorded across Cannes Lions, the Effies, The One Show, D&AD, the Clios, the Webby Awards, or WARC Awards at the time of publication. Structurally, the campaign's effectiveness derives from its serialised architecture: each installment builds character equity that reduces the persuasion burden on subsequent content, a compounding creative investment that rewards platform commitment and audience retention over time. The trilogy's third installment, 'The Client: Part Three', published in April 2025, confirms that Teamwork.com and Umault treated the franchise model as a long-term brand asset rather than a one-cycle execution.
'The Client: Part Deux' is a B2B film and digital campaign created by Umault for Teamwork.com, published in August 2024 across Ireland, the United Kingdom, and the United States. It uses humorous character storytelling to personify a demanding client, positioning Teamwork.com as the solution for managing complex client relationships in professional services and technology.
Umault created 'The Client: Part Deux' for Teamwork.com. Guy Bauer, Founder and Creative Director at Umault, developed the script using real client horror stories sourced from industry contacts, according to Muse by Clios. Additional credited contributors include Ted Holmwood, Jen Bauer, and Jeff Altman, with BAM Studios associated with production.
Teamwork.com and Umault chose a prequel format to subvert audience expectation. Jenny Hayes, Head of Brand at Teamwork.com, stated the team wanted to remain unexpected after the original film's success. The prequel features an origin story for the 'The Client' character, complete with a comedic wig device to signal an earlier era in the narrative.
'The Client: Part Deux' reached 652,271 views, as documented in the Clapboard campaign archive. The campaign also generated 22 comments, indicating active audience engagement for a B2B technology brand. The full 'The Client' video series drove a 250% increase in LinkedIn Lead Gen Form completions, according to Business Linkedin.
'The Client: Part Deux' was published simultaneously in Ireland, the United Kingdom, and the United States in August 2024, reflecting Teamwork.com's core geographic footprint. The United States represented the largest commercial opportunity, with North America accounting for approximately 38% of the global project-management-software market in 2024, according to marketresearchfuture.com.
'The Client: Part Deux' is the second installment in a three-part serialised campaign. The original 'The Client' launched in April 2024, the prequel followed in August 2024, and 'The Client: Part Three' published in April 2025, all created by Umault. The trilogy format built compounding character equity across Ireland, the United Kingdom, and the United States over approximately twelve months.
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