Stadsmissionen Fundraising: Supporting Children | Clapboard

Innan är det aldrig försent

Description

Innan är det aldrig försent is a poignant fundraising campaign launched in November 2023 by Stockholm’s Stadsmissionen in collaboration with the ad agencies Giants & Toys and TBWA Stockholm. This film-based initiative aims to raise awareness about the profound and enduring impact of economic hardship on children and families living in Stockholm amid the ongoing financial downturn. By focusing on the urgency of support before it is too late, the campaign highlights the fragile realities these vulnerable groups face, emphasizing the importance of timely intervention. Through compelling storytelling and emotive visuals, the campaign seeks to engage the public’s empathy and drive contributions to Stadsmissionen’s efforts to provide critical aid. Delivered in Swedish and positioned within the public interest sector, this campaign serves as a call to action to alleviate the long-lasting consequences of financial distress on younger generations. As a key component of the brand’s 2023 holiday outreach, Innan är det aldrig försent underscores Stadsmissionen’s commitment to safeguarding the well-being of children and reinforcing the societal value of community support during challenging economic times.

Credits

Client

Stadsmissionen

Agency

TBWA Stockholm, Giants & Toys

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Campaign Proposition

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