Solar Impulse and Publicis Conseil Put 1000 Clean Solutions Before French MPs
Prêt à voter is a 2022 integrated public interest campaign created by Publicis Conseil for the Solar Impulse Foundation, launched in France on 5 July 2022, designed to present newly elected members of the French National Assembly with fifty concrete, legislation-ready ecological transition proposals drawn from the Foundation's certified portfolio of clean and profitable environmental solutions.
Solar Impulse Foundation occupies a singular position in the French ecological debate. Founded and led by explorer and clean technology pioneer Bertrand Piccard, the Foundation had identified more than 1,000 certified, clean, and profitable solutions to protect the environment while sustaining economic growth before the campaign launched, a figure later expanded to 1,400 vetted solutions as documented by the Foundation itself. The campaign's premise was direct: rather than raising awareness of the climate crisis in the abstract, it delivered a ready-made legislative agenda to all 577 deputies of the newly constituted French National Assembly, presenting ecology not as a partisan cause but as a practical, economically viable programme of governance.
In France, the 2022 parliamentary elections produced a fragmented assembly that required coalition-building across ideological lines. The timing was deliberate. Publicis Conseil shaped the campaign around the slogan "as the climate changes, laws should too," deploying out-of-home media and social platforms to amplify the initiative beyond the parliamentary chamber and reach the general public simultaneously. Piccard's published philosophical framework, articulated in his book Réaliste and built on a position above conventional left-right party politics, gave the campaign intellectual authority and editorial credibility that traditional environmental advertising rarely commands. The Clapboard Score for Prêt à voter is 64 out of 100, reflecting the campaign's structural ambition and its disciplined integration of advocacy mechanics with public-facing creative work.
Solar Impulse Foundation shifted its advocacy model in 2022, moving from demonstrating clean technologies to directly lobbying legislators with ready-made policy proposals, as noted in campaign lineage documentation at solarimpulse.com. Before this campaign, the Foundation's model centred on selecting, labelling, and promoting clean and profitable solutions to political and business decision-makers. Prêt à voter represented a sharper, more urgent application of that same evidence base, timed to coincide with the installation of a new parliament.
The strategic logic rested on a gap that Piccard had identified across his years of advocacy: politicians who wished to act on climate lacked an accessible, pre-validated menu of legislative options. By compressing more than 1,000 certified solutions into fifty targeted parliamentary recommendations, Publicis Conseil engineered a campaign that removed the friction between political will and legislative action. The creative strategy thus functioned as both communication and direct lobbying instrument — a dual register that distinguishes it from conventional public service advertising.
In France, public and political pressure for credible environmental action was measurable by 2022. The French advertising market as a whole generated approximately seventeen point five billion dollars in 2022, according to data cited by prnewswire.com, with digital advertising expenditure reaching approximately eight point five billion euros in the same year, according to Pdf Marketpublishers. Within that market, no audited standalone figure exists for environmental public interest advertising, but competition for attention around the ecological transition was intensifying. Campaigns such as those mounted by Greenpeace France and WWF France operate on awareness mechanics; Prêt à voter differentiated itself by targeting not the general electorate but the 577 individuals with the direct legislative power to act. That precise audience selection, combined with Piccard's cross-partisan credibility, constitutes the campaign's core strategic distinction.
Publicis Conseil built the Prêt à voter creative system around a single, unambiguous proposition delivered through two complementary channels: out-of-home media in France for broad public reach, and direct distribution of physical and digital legislative materials to all 577 deputies of the French National Assembly. The integrated format required the creative work to function simultaneously as public communication and parliamentary briefing document — a dual audience demand that shaped every executional decision.
Marco Venturelli, serving as Global CCO and CEO of Leo and CEO and CCO of Publicis Conseil, oversaw the campaign at the agency leadership level, with Steven Daout and Rick Andersen credited in production documentation as noted in sourced agency records at lareclame.fr. The production company The Juice by Prodigious, based in Paris, handled production, with post-production completed by Prodigious Paris, according to information documented at dandad.org. The campaign contains one primary media asset, structured to carry the full weight of the Foundation's legislative argument in a form accessible to both parliamentarians and the general public in France.
The campaign's title, Prêt à voter — translating directly as Ready to Vote — functioned as both a civic call to action and a practical description of the materials being handed to MPs. The slogan "the climate is changing, so must the laws" gave the outdoor work a declarative clarity consistent with Piccard's publicly stated philosophy of pragmatic, non-partisan environmentalism. Rather than relying on imagery of ecological damage or crisis, the creative frame positioned clean technologies and environmental solutions as instruments already available to legislators, requiring only political will and legislative architecture to deploy at scale across France and beyond.
Prêt à voter earned recognition from the advertising industry's most authoritative juries across multiple years following its 2022 launch in France. Publicis Conseil won a Gold Lion at Cannes Lions 2023 in the Print and Publishing category for the Solar Impulse campaign, according to cbnews.fr. D&AD listed the work entered by Publicis Conseil across Direct, PR, Impact, and Media categories in 2024, as documented at dandad.org. The campaign won a Clio Awards Grand in 2024, according to AdForum. The One Club awarded a Bronze Pencil in 2025, as recorded at oneclub.org.
No independently audited reach, impression, or conversion data for the Prêt à voter campaign is publicly available beyond award documentation and press coverage. The campaign's structural effectiveness, however, is legible from its mechanics. Distributing fifty legislative proposals to all 577 deputies of the French National Assembly guaranteed a minimum addressable audience of every individual holding direct legislative power in France at the moment of their installation. The out-of-home and social media components extended the campaign's reach to the general public, creating public pressure that gave the parliamentary materials additional political weight. The integration of a celebrity-level advocate in Bertrand Piccard, combined with the Foundation's independently certified solution catalogue, gave the campaign a credibility architecture that purely creative public service advertising cannot replicate. The Clapboard Score of 64 out of 100 reflects this structural strength while acknowledging the campaign's limited single-asset creative volume and the absence of publicly verified downstream legislative outcomes.
Prêt à voter is a 2022 French public interest campaign created by Publicis Conseil for Solar Impulse Foundation. It delivered fifty legislative proposals based on more than 1,000 certified clean and profitable environmental solutions directly to all 577 newly elected members of the French National Assembly, using out-of-home media and social platforms to reach the wider public simultaneously.
Publicis Conseil created Prêt à voter for Solar Impulse Foundation. The campaign launched in France on 5 July 2022, coinciding with the installation of a newly elected French National Assembly. Production was handled by The Juice by Prodigious in Paris, with post-production by Prodigious Paris, as documented at dandad.org.
Bertrand Piccard is President and founder of Solar Impulse Foundation, the organisation behind Prêt à voter. His publicly stated philosophy of pragmatic, non-partisan environmentalism — articulated in his book Réaliste — provided the campaign's intellectual authority and cross-party credibility, positioning clean technologies as economically viable solutions rather than ideologically contested positions.
Prêt à voter won a Gold Lion at Cannes Lions 2023 in Print and Publishing, according to cbnews.fr. The campaign also received D&AD recognition across four categories in 2024 per dandad.org, a Clio Awards Grand in 2024 according to AdForum, and a One Club Bronze Pencil in 2025 per oneclub.org.
Solar Impulse Foundation had identified more than 1,000 certified clean and profitable solutions before the campaign launched. Publicis Conseil compressed these into fifty targeted legislative recommendations distributed directly to all 577 French National Assembly deputies, translating the Foundation's technical evidence base into actionable parliamentary proposals aligned with France's ecological transition agenda.
The Clapboard Score for Prêt à voter is 64 out of 100. The score reflects the campaign's structural ambition in targeting all 577 French National Assembly deputies with ready-made legislative proposals, its multi-year award recognition, and its integrated out-of-home and social media execution, balanced against its single-asset creative volume and limited publicly verified legislative outcomes.
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