What is Come with Us about?

Come with Us is a professional campaign launched in New Zealand in 2013 for SKY, created by DDB Group New Zealand in collaboration with Ruskin. The campaign was conceived as a film to position SKY as the leading companion in entertainment and media consumption. Through a narrative-driven approach, the campaign invites audiences to embark on a shared viewing journey, emphasizing SKY’s expansive content, connectivity, and quality. The creative team, led by Andy Fackrell and Chris Schofield, worked with director Nathan Price and a roster of acclaimed production and post-production talent to deliver a visually and emotionally immersive brand experience.

What creative device does Come with Us use?

Come with Us employs the FORMAT#9 SYMBOLIZE THE BENEFIT technique, as classified by Clapboard’s 12-format taxonomy. This approach uses symbolic or exaggerated visuals to represent the positive impact of the product—in this case, SKY’s ability to transport viewers into immersive entertainment worlds. Rather than focusing on literal product use or celebrity endorsements, the campaign creates an imaginative, metaphorical invitation for audiences to join SKY in experiencing extraordinary media moments, reinforcing the brand’s promise through visual storytelling.

What is the campaign proposition for Come with Us?

The campaign proposition for Come with Us centers on positioning SKY as a gateway to compelling entertainment experiences, targeting New Zealand households seeking variety and quality in their media consumption. By inviting audiences to join SKY in exploring diverse content, the campaign emphasizes inclusion, exploration, and the emotional value of shared viewing. This strategic positioning responds to a rapidly evolving entertainment landscape, where consumers desire meaningful, curated experiences. The campaign prioritizes emotional resonance and brand engagement over transactional messaging, reinforcing SKY’s role as a trusted curator and companion in the media category.

How does Come with Us rank in Clapboard's archive?

Come with Us holds a Clapboard Campaign Score of 63/100 in Clapboard’s global ad archive. This score reflects the campaign’s creative ambition, execution quality, and cultural relevance as assessed by Clapboard’s curatorial standards.

Who are the competitors in SKY's category?

In the New Zealand media and entertainment sector, SKY faces competition from Vodafone, which emphasizes bundled digital services and connectivity, and Spark, known for its innovation in on-demand streaming and multi-platform access. Lightbox, previously operated by Spark, targeted local audiences with curated streaming content, while Netflix leverages a vast global library and original programming to appeal to a broad demographic. Within its own portfolio, SKY also competes through its on-demand and streaming offerings, adapting to changing consumption habits and maintaining its position as a comprehensive entertainment provider.

This SKY campaign invites viewers into a shared entertainment journey, blending emotional storytelling with cinematic craft— Clapboard's Global Ad Archive.

Home >

Archive >

Media / Entertainment

Come with Us - SKY | Clapboard Ad Archive

Other Media / Entertainment Campaigns

DISCLAIMER:

Description

SKY’s Come with Us campaign, developed by DDB in Year: 2013, marks a distinctive chapter in New Zealand’s media landscape with its elevated approach to film advertising for the entertainment sector. At a time when on-demand platforms and digital fragmentation were sharpening competition, SKY set out to reaffirm its value proposition — not through literal demonstrations or heavy-handed star endorsements, but through the imaginative and emotionally driven visual world built into the campaign’s central narrative. What Clapboard’s taxonomy would classify as FORMAT#9—Symbolize the Benefit, the campaign leverages symbolic and exaggerated visuals to encapsulate the promise of an immersive, boundless entertainment experience, inviting the audience to join a collective journey rather than simply consume content. By invoking Come with Us as both a rallying cry and a promise, the work positions SKY as a curator and connector, championing shared discovery and audience aspiration over transactional service selling. In crafting this invitation, DDB harnesses advanced technical craft and a layered sensorial palette, integrating global VFX expertise and world-class sound design to conjure arresting, metaphorical environments that communicate the breadth and emotion of SKY’s offering. The campaign’s direction eschews direct product claims in favor of evocative storytelling that blurs the line between advertisement and cinematic experience, reinforcing the SKY brand as synonymous with quality, magic, and togetherness in a cluttered market. Every production element functions towards a singular goal — signaling that to choose SKY is to opt into something larger than programming, a portal to wonder and connection made tangible by deft strategic intent and seamless creative execution. The campaign earns 63/100 in Clapboard’s global creative archive. As international media brands and local players alike continue investing in content volume and technology, Come with Us signals the enduring power of high-concept, emotion-first brand storytelling to differentiate and sustain relevance in the entertainment category.