Skip's Writers Room campaign stars Seth Rogen and director Evan Goldberg in a nationally distributed 2025 film celebrating Canadian culture and expanded
ARCHIVESkip Taps Seth Rogen and Evan Goldberg for Its Biggest Canadian Campaign Yet
Ccentral Ca.clapboard.com/archive/americas-cardroom-teleportation-media">Skip's Writers Room is a 2025 nationally distributed Canadian advertising campaign created by Toronto agency Courage, starring comedian Seth Rogen and directed by Evan Goldberg, that uses a comedic film-brainstorming premise to showcase Skip's expanded delivery categories — from restaurant favourites to pharmacy essentials — under the brand platform Skip to the Good Part, according to Umww Ca.
Skip launched the campaign on October 8, 2025, according to Daily Commercials, making it the brand's largest campaign to date as described by UM Canada. The centrepiece is an approximately two-and-a-half-minute long-form film in which Rogen appears in multiple movie-pitch sessions, each one collapsing under its own narrative logic the moment the characters realise Skip has already solved the problem the plot depends on. Shorter executions in thirty-second and fifteen-second formats accompanied the hero film across television, online video, out-of-home, and social media, rolling out nationally across Canada.
The campaign arrives at a meaningful inflection point for Skip. In 2024, the brand formerly known as SkipTheDishes relaunched simply as Skip, introducing the platform Skip to the Good Part — a repositioning that signalled ambition beyond restaurant delivery. In the United States and globally, delivery brands have steadily broadened their category footprints, and Skip has followed that trajectory in the Canadian market, adding retail partners across pharmacy, pet, beauty, and everyday essentials. Writers Room is the creative expression of that expanded offer, using unmistakably Canadian comedic voices to make the breadth of the catalogue feel both relatable and entertaining rather than transactional, according to Dailycommercials. Clapboard Score for this campaign is 67 out of 100.
ARCHIVESkip operates in a competitive Canadian delivery landscape defined by two dominant global players. In Canada, Skip competes directly against DoorDash and Uber Eats in restaurant delivery, and against Instacart along with retailer-owned services and rapid-commerce platforms in groceries, convenience, pharmacy, pet, alcohol, and household essentials, according to market analysis. Available third-party usage data, as cited by Citehawk, place Uber Eats and DoorDash ahead of Skip in Canadian market share, which makes the strategic logic of Writers Room legible: a brand in a competitive position needs cultural differentiation more urgently than a category leader does.
Skip's response is to lean into Canadian identity as a brand asset rather than a generic value proposition. Partnering with Seth Rogen — arguably the most globally recognisable Canadian comedian working today — and director Evan Goldberg, his longtime creative collaborator and fellow Canadian, signals that Skip is not simply buying celebrity reach but investing in cultural credibility. The brand platform Skip to the Good Part lends itself naturally to this frame: humour, specifically the kind of observational, self-aware humour Rogen and Goldberg have built careers on, is itself a version of skipping to the good part. The campaign cleverly conflates the brand's convenience promise with the audience's desire for entertainment that does not waste their time.
Skip's own company-provided figures, which have not been independently audited, report more than five million customers, over fifty thousand retail partners, and a presence across more than four hundred and fifty Canadian cities and towns, as noted by Citehawk. That footprint gives the expanded category message genuine geographic weight in the Canadian market, supporting the campaign's national rollout rather than contradicting it with a narrower operational reality.
Evan Goldberg directed Writers Room for Skip, produced by Spy Films and Caviar, with the long-form execution running approximately one hundred and fifty seconds, as reported by Daily Commercials. The production credits, as documented by Applied Arts Magazine and Self Storming, list Michael Sagol among the executive producers, and the campaign was created by Courage, the Toronto-based agency.
What distinguishes the craft of Writers Room is the degree to which the creative conceits emerge from a genuine working relationship rather than a contractual one. Seth Rogen did not simply lend his face to a pre-existing script. According to the campaign's sourced background material, Rogen played a key role in the creative development and storyboarding of the concept alongside Goldberg, whose directing credits span film and television productions the two have developed together over many years. That collaborative depth shows in the execution: the comedic rhythm of the spot — writers pitching increasingly convoluted movie plots only to have Skip's convenience pull the rug from under the conflict — depends on timing and performance choices that feel authored rather than performed to brief.
As Rogen himself stated, as reported by Applied Arts Magazine: "Evan and I always have a lot of fun being a part of a campaign that allows us to run with an idea. It's an added bonus when we can create moments that feel relatable and unmistakably Canadian." That last phrase is not incidental. In the United States and internationally, Canadian cultural specificity is often softened for export. Writers Room deliberately resists that tendency, using Canadian humour and Canadian references as the primary creative register rather than a secondary flavour. The result is a piece of eCommerce advertising that earns attention through comedy rather than claiming it through production scale.
No independently verified third-party performance data for the Writers Room campaign beyond Clapboard's own archive metrics is publicly available at the time of writing. Within the Clapboard platform, the campaign has recorded six thousand and sixteen views, fifty-three likes, and seven comments, according to Clapboard's archive data.
UM Canada described Writers Room as Skip's largest campaign yet at the time of its October 2025 launch, as reported by UM Canada's own announcement. That designation, while not a performance metric, is a meaningful production and investment signal. The decision to anchor the campaign in a long-form film of approximately two and a half minutes — an unusually extended runtime for eCommerce advertising — suggests confidence that the comedic premise could sustain audience attention beyond standard pre-roll tolerances. The structural effectiveness of that bet rests on two pillars: the celebrity equity of Rogen, whose association with a particular strain of warm, self-deprecating Canadian humour is well established, and the narrative clarity of the conceit itself, which maps directly onto Skip's product promise without requiring the audience to decode a metaphor.
In the United States and across North American delivery markets, eCommerce brands have increasingly moved toward entertainment-led creative as a means of differentiating in saturated digital environments. Writers Room applies that logic with unusual specificity to the Canadian market, using nationally recognised cultural figures and a format — the writers' room pitch session — that resonates with an audience fluent in both Hollywood and Canadian independent comedy. The Clapboard Score of 67 out of 100 reflects a campaign that executes its brief with competence and genuine creative personality, even as its measurable public impact remains early-stage.
Skip's Writers Room is a 2025 Canadian advertising campaign created by Courage, starring Seth Rogen and directed by Evan Goldberg. The long-form spot follows Rogen in comedic film-brainstorming sessions that collapse because Skip already solves the plot's core problem, showcasing the brand's expanded delivery categories from restaurants to pharmacy essentials.
Evan Goldberg directed the Writers Room campaign for Skip. It launched on October 8, 2025, according to Daily Commercials. Goldberg is Seth Rogen's longtime creative collaborator and a fellow Canadian, and the campaign was produced by Spy Films and Caviar for Toronto agency Courage.
Skip chose Seth Rogen to reinforce its Canadian-first brand identity at a moment when competitors DoorDash and Uber Eats hold stronger market-share positions in Canada, according to Citehawk. Rogen's cultural credibility as a globally recognised Canadian comedian aligns directly with Skip's platform, Skip to the Good Part, and its expanded eCommerce offer.
Writers Room highlights Skip's expanded range beyond restaurant delivery. The campaign showcases categories including restaurant favourites, pharmacy essentials, grocery, pet supplies, beauty products, and everyday household items, reflecting Skip's strategic repositioning since its 2024 rebrand from SkipTheDishes to simply Skip under the platform Skip to the Good Part.
Skip's Writers Room campaign holds a Clapboard Score of 67 out of 100. The score reflects a campaign that delivers genuine creative personality and executes its comedic brief competently, anchored by a strong celebrity pairing and a nationally distributed long-form film format, even as its broader measurable public impact remains early in its lifecycle.
Writers Room is the largest campaign Skip has produced to date, according to UM Canada, and follows the brand's 2024 relaunch as Skip with the platform Skip to the Good Part. It extends that repositioning by using unmistakably Canadian humour and talent to communicate Skip's expanded eCommerce delivery catalogue to a national Canadian audience across TV, OOH, and social media.
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