100% Renewable Energy Campaign for Climate Research | Clapboard

100 % renewable advertising

Description

Launched in 2019 in Sweden, the '100 % renewable advertising' campaign for Skellefteå Kraft, created by the agency Volt, innovatively combines sustainability with advertising by repurposing vintage commercials from 1960. This film campaign, comprising two media assets, reinvents these classic ads with new voice-overs that encourage consumers to sign up for Skellefteå Kraft’s 100 % renewable energy offering. By utilizing existing footage rather than producing new content, the campaign cleverly redirects the savings generated from production costs toward funding crucial climate-friendly research, particularly in solar power development. Positioned within the Electronics and Technology industries, the campaign effectively bridges historical advertising nostalgia with a message of environmental responsibility and forward-thinking energy solutions. Through a compelling narrative and nostalgic visuals, it emphasizes how resourcefulness and innovation in advertising can contribute directly to sustainability goals, reinforcing Skellefteå Kraft's commitment to renewable energy while engaging audiences on an emotional and rational level. The campaign’s strategic use of older media assets to promote contemporary green energy initiatives serves as a powerful example of how brands can weave purpose into their communication strategies, creating meaningful impact beyond traditional advertising metrics.

Credits

Client

Skellefteå Kraft

Agency

Volt, Stockholm, Sweden

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Campaign Proposition

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