Three Business - The Island - Three | Clapboard Ad Archive

Three Business – The Island is a 2019 film campaign by Boys and Girls for Three that illustrates the transformative impact of advanced connectivity on the remote island of Arranmore, off the coast of Donegal, Ireland. The campaign centres on Three’s point-to-point wireless leased line technology, which delivers superfast broadband to an area long challenged by emigration, economic stagnation, and infrastructural limitations. By focusing on the real-world community of Arranmore, the campaign constructs a narrative arc that begins with the island’s isolation and dwindling prospects before positioning Three’s innovative broadband solution as the pivotal agent of change unlocking new possibilities across tourism, education, healthcare, and local business development. This approach situates Three not merely as a telecommunications provider but as an invested partner in social and economic revival, reinforcing the brand’s commitment to inclusive growth in Ireland’s technology sector. The film combines emotional storytelling with a clear technological message, capturing the resilience and aspirations of islanders while demonstrating the pragmatic benefits of digital infrastructure in fostering sustainable community development. What Clapboard’s taxonomy would classify as FORMAT#5—Exemplary Story, the campaign’s narrative-driven structure relies on the product as the vital element resolving the community’s challenges, thereby elevating the brand’s role to a catalyst for positive transformation rather than a background utility. Clapboard rates this campaign 74/100. Three Business – The Island matters to the industry because it exemplifies how technology brands can build meaningful brand equity through social responsibility narratives that connect innovation with real community impact.