Stay At Home Campaign Paraguay | Clapboard Ad Archive

Stay At Home

Description

Renault's 'Quedate En Casa' campaign, launched in Paraguay in March 2020, embodies a powerful and timely message encouraging people to prioritize safety by staying at home during the onset of the global health crisis. Crafted by Garabato MullenLowe, this film medium campaign taps into the automotive brand’s empathy and social responsibility, effectively shifting the conversation from driving excitement to personal and community well-being. Under the creative direction of Santiago Morello, with creative lead Nicolas Nill and executive Arturo Velazquez, the campaign delivers a compelling narrative that urges audiences to put their car keys aside and embrace the act of staying home as an essential step toward safety. Produced by La Novena, the single media asset combines strong visual storytelling with culturally resonant messaging in Spanish, speaking directly to the Paraguayan audience at a critical moment. This campaign not only reinforces Renault’s connection with its customers beyond traditional automotive themes but also positions the brand as a conscientious participant in broader societal challenges. Through subtle yet impactful communication, 'Quedate En Casa' highlights the role of responsible behavior over mobility, aligning the brand’s image with values of care, responsibility, and solidarity during uncertain times. This approach ultimately enhances brand equity by demonstrating Renault’s commitment to its community’s health, making the campaign a standout example of adaptive and relevant marketing communication in the automotive industry during a global emergency.

Credits

Client

Renault

Agency

Garabato MullenLowe

Creative Director

Santiago Morello

Creative Copywriter

Nicolas Nill

Account Management

Arturo Velazquez

Production House

La Novena

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Creative Device

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