Paddy Power 'Don’t Think You’re Special' | Clapboard Ad Archive

Don't Think You're Special

Description

Launched in the United Kingdom in October 2019, the Paddy Power campaign "Don't Think You're Special" leverages the iconic presence of football managerial legend Jose Mourinho to deliver a compelling message about what it truly takes to be exceptional. Crafted by the renowned ad agency VCCP, this film medium campaign targets the gambling industry, aligning Paddy Power Games with the competitive spirit and expertise associated with Mourinho’s celebrated career. The campaign's narrative centers around Mourinho sharing insights from his extensive experience and successes, subtly positioning Paddy Power Games as a platform for those who aspire to challenge themselves and prove their skills in the gaming arena. With its sharp, motivational tone and the powerful association to a figure synonymous with winning, the campaign creates an engaging and credible appeal to the audience’s desire for achievement and mastery. The singular media asset efficiently captures viewers’ attention and directs them to try Paddy Power games via a direct link, strengthening the call to action. Delivered in English, this campaign skillfully blends celebrity endorsement with a bold statement that challenges the viewer’s sense of uniqueness, thereby enhancing the brand’s competitive edge in the gambling market while encouraging direct user participation.

Credits

Client

Paddy Power

Agency

VCCP

Director

Peter Cattaneo

Producer

Mark Whittow, Simon Plant, Beth Tomblin / Wave, Emma Cook / Framestore, Mark whittow williams / Academy

Cinematographer

Stuart Bentham

Executive Creative Director

Mark Orbine

Creative Director

Kevin Masters, Christine Turner, Chris Willis, Paul Kocur

Account Management

Philip Higham, Phoebe Newman, Sam Hawes

Sound Engineer

Parv Thind / Wave

Post Production

Darran Nicholson / Framestore, Steffan Perry / Framestore

Music

Laura Harrison / Soho Music

Editor

Nik Hindson / Assembly Rooms

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