A Kiss of Love and Hope in Industrial Campaign | Clapboard

A kiss

Description

Released in December 2022 across Canada, Mongolia, and the United Kingdom, the campaign 'A Kiss' was crafted for Oyu Tolgoi by Spot Agency, with production carried out by Torus Entertainment. This poignant Digital and Film media initiative, set within the Industrial sector, seeks to resonate emotionally by celebrating the profound connections forged through shared dedication and care. At its core, the campaign reflects on the joy of reuniting as a blessing and emphasizes the importance of working in a safe, nurturing environment where warm feelings for colleagues and family serve as the foundation for a future built on knowledge, skill, and respect for natural wealth. Through evocative storytelling, it honors the daily commitment of men and women—fathers and mothers—who invest their hearts and efforts not only into their work but also into the legacy they leave for countless futures symbolized by "thousands of little hands." The heartwarming imagery of a kiss in the palm communicates a love so vast it cannot be fully contained, evoking a deep sense of human connection and hope. Crafted with thoughtful copywriting by Munkh-Erdene Enkhbaatar and led by producer Iderbaatar Erdenebaatar and executive producer Enkhmaa Tumen-Ulzii, the campaign eloquently conveys Oyu Tolgoi’s vision of transforming natural wealth into enduring value. This message is couched in a warm, familial tone that aligns the brand with themes of safety, care, and commitment, strengthening its reputation as a responsible industrial leader. With its singular media asset, 'A Kiss' invites viewers to embrace the sentiment of togetherness and optimism, marking the New Year with a celebration of love, hard work, and future promise.

Credits

Client

Oyu Tolgoi

Agency

Spot Agency

Production House

Torus Entertainment, Ulaanbaatar, Mongolia

Creative Director

Munkh-Erdene Enkhbaatar / Spot Entertainment

Copywriter

Munkh-Erdene Enkhbaatar / Spot Entertainment

Producer

Iderbaatar Erdenebaatar, Enkhmaa Tumen-Ulzii

Photography

Jaagii / Torus Entertainment

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