Sunrisers Hyderabad | Anthem Launch - Sunrisers Hyderabad | Clapboard Ad Archive

Sunrisers Hyderabad’s 2024 anthem launch, created by ting and ting Works LLP, channels the team’s fiery ethos through a digital and film campaign that vividly captures the spirit of Playing with Fire, embodying the intensity and passion synonymous with the franchise in the Indian Premier League. The campaign centers around a meticulously crafted anthem video that brings to life the new auction recruits alongside the unwavering Orange Army fanbase, using explosive visuals that underscore both athletic prowess and fan fervor, positioning the anthem as a rallying cry that ignites the collective energy of players and supporters alike. Composed by VuSe with lyrics by Srinivasa Mouli and vocals by VuSe and Krispy, the anthem integrates original music designed to resonate across playlists, reinforcing the brand’s sonic identity while amplifying emotional engagement. The campaign’s strategic deployment across digital and film media leverages social platforms through hashtags like #SRHAnthem2024, #PlayWithFire, and #OrangeArmy, building momentum and fostering community participation, which is essential in sports marketing for sustaining fan loyalty and anticipation throughout the season. What Clapboard’s taxonomy would classify as FORMAT#5 EXEMPLARY STORY, this campaign crafts a narrative where the product—the team’s spirit and new lineup—plays a central role in the story’s resolution, making the anthem not just an auditory experience but a storytelling device that conveys Sunrisers Hyderabad’s brand values of energy, resilience, and collective pride. The campaign earns 69/100 in Clapboard’s global creative archive. This campaign matters because it demonstrates how sports brands can harness music and visual storytelling to deepen fan connection and translate athletic identity into a cultural moment that galvanizes participation ahead of a competitive season.