Coca-Cola and the Olympics united Gwen Stefani, Anderson .Paak, and Ryan Tedder to create Hello World, the first co-produced Olympic song in their 96-year
How Coca-Cola and the Olympics Made Hello World the Sound of Paris 2024
The Olympics and The Coca-Cola Company released "Hello World (Song of The Olympics™)" on July 25, 2024, one day before the Paris 2024 Opening Ceremony — a collaborative anthem performed by Gwen Stefani and Anderson.Paak, written and produced by Ryan Tedder, marking the first co-created song in the two organisations' 96-year partnership.
Published in the United States and distributed globally through Interscope Records, the campaign sits at the intersection of sports, music, and cultural celebration. Its central proposition is straightforward: the Olympic Games represent a singular moment when the world pauses, gathers, and finds shared humanity. The song exists to give that moment a voice. Rather than deploying a traditional advertising film, Coca-Cola and the International Olympic Committee chose to release a fully produced original track alongside an official music video, positioning the work not as a commercial but as a cultural artefact intended to outlast the Games themselves, according to coca-colacompany.com.
The campaign was designed to serve a dual purpose. According to olympics.com, the song was intended for use across both IOC broadcast coverage and Coca-Cola advertising during Paris 2024, giving it extraordinary reach across two of the most powerful channels associated with the Games. In the United States, NBC had already sold more than one billion two hundred million dollars in Paris 2024 advertising inventory by April 2024, according to SportsPro, making domestic broadcast placement for the track commercially significant. The Clapboard Score for this campaign is 72 out of 100, reflecting strong creative ambition and cultural resonance tempered by a lack of disclosed agency attribution and limited measurable direct-response outcomes.
Coca-Cola's partnership with the International Olympic Committee began in 1928. That 96-year relationship, confirmed by both coca-colacompany.com and olympics.com, is the longest continuous corporate sponsorship in Olympic history, and it has never previously produced a jointly created song. The decision to mark Paris 2024 with "Hello World" reflects a deliberate strategic shift: rather than associating the brand with the Games through conventional spots or logo placement, Coca-Cola sought to create something the audience would choose to consume independently.
The strategic logic draws on a well-established insight in the United States entertainment market. Music carries emotional weight that advertising alone cannot manufacture. By recruiting Ryan Tedder — the OneRepublic frontman and one of the most commercially successful songwriters in contemporary pop — alongside Gwen Stefani and Anderson.Paak, the campaign assembled a creative team whose combined audience reach extends well beyond sports fandom. This is a meaningful competitive distinction. Rival Olympic sponsors including Visa and Samsung have historically relied on film-first campaigns tied to athlete narratives. Coca-Cola's choice to anchor its Paris 2024 presence in an original music release repositions the brand as a cultural producer rather than a promotional partner.
The global media and entertainment industry context reinforces the scale of the opportunity. Global sports media rights spending reached approximately sixty point nine billion dollars in 2024, according to SportsPro, and the Paris 2024 Games attracted record broadcast investment across key markets. In the United States specifically, NBC's advertising sell-out position ahead of the Opening Ceremony signalled exceptional commercial appetite. Releasing "Hello World" one day before the ceremony — as reported by rollingstoneindia.com — allowed the track to enter cultural circulation at precisely the moment audience attention was peaking, maximising organic discovery without paid amplification.
Hannah Lux Davis directed the official music video for "Hello World (Song of The Olympics™)." Davis, whose directing credits span some of the most-viewed music videos in contemporary pop, brought a production sensibility calibrated for large-scale emotional storytelling to a brief that required global inclusivity without cultural flattening. The production company was London Alley, with Lisa Arianna serving as producer, according to production credits documented on the official YouTube release.
The extended production team, as credited publicly, included executive producers Luga Podesta, Brandon Bonfiglio, Andrew Lerios, Matthew Kauth, and Sandy Haddad. Director of photography Par Ekberg handled cinematography, editor Sean Fazende managed post-production assembly, and visual effects were delivered by Digital Axis. The depth of this credits list signals a production investment consistent with a major label release rather than a branded content exercise — a deliberate choice that reinforces the campaign's intent to function as a genuine music video first and a marketing asset second.
The song itself was written and produced by Ryan Tedder, with additional lyrical contributions from Anderson.Paak, as confirmed by genius.com and olympics.com. Tedder's compositional approach leans into the anthemic register he has refined across OneRepublic's catalogue — melodic, expansive, and built for arenas. Gwen Stefani and Anderson.Paak were cast as performers whose vocal contrast mirrors the campaign's thematic premise: different voices, one song. The official video premiered on the Olympics' YouTube channel and was subsequently shared across NBC's Paris 2024 digital properties. According to the official YouTube data available via the Olympics channel, the video accumulated more than four million views, nearly twenty-five thousand likes, and just under two thousand comments, demonstrating organic audience engagement at a scale that surpasses most branded content releases in the sports category.
The official Olympics YouTube channel recorded approximately four million ninety-eight thousand six hundred and ten views for the "Hello World" music video, alongside twenty-four thousand nine hundred and forty-three likes and one thousand nine hundred and thirty-six comments, according to data published on the channel itself. These figures represent organic engagement on a single platform and do not account for streaming performance across Spotify, Apple Music, or Interscope Records' broader distribution, meaning the total audience reach for the track is materially larger than any single metric reflects.
MediaPost published coverage of the campaign on July 29, 2024, characterising the track in terms that reinforced its positioning as a cultural moment rather than a conventional advertisement, according to yahoo.com's aggregation of that coverage. The song's release through Interscope Records — a major commercial label — also signals that commercial streaming performance was a genuine objective, not a secondary consideration. No formal sales certification or chart data for "Hello World" has been made publicly available at the time of writing.
Structurally, the campaign demonstrates effectiveness across several dimensions. The decision to release twenty-four hours before the Paris 2024 Opening Ceremony, confirmed by coca-colacompany.com, created a natural press window that generated earned media without requiring a paid campaign. The dual-channel deployment across IOC broadcast and Coca-Cola advertising, as noted by olympics.com, ensured repeated exposure throughout the Games period. The Clapboard Score of 72 out of 100 reflects this structural intelligence while acknowledging that the absence of verified commercial metrics — chart position, streaming numbers, or brand lift data — limits a full assessment of downstream impact in the United States market and beyond.
"Hello World (Song of The Olympics™)" is an original song created by Coca-Cola and the International Olympic Committee for the Paris 2024 Olympic Games. Ryan Tedder wrote and produced the track, Gwen Stefani and Anderson.Paak performed it, and Hannah Lux Davis directed the official music video, released on July 25, 2024.
Coca-Cola chose music to create a cultural artefact with independent audience appeal. According to coca-colacompany.com, the song was designed to live beyond the Games and was deployed across both IOC broadcast coverage and Coca-Cola advertising, giving it a reach that conventional advertising placement alone could not achieve in the United States or globally.
Yes. According to coca-colacompany.com and olympics.com, "Hello World" marks the first time Coca-Cola and the IOC have jointly created a song across their 96-year partnership, which began in 1928. Paris 2024 represents the occasion chosen to inaugurate that creative collaboration for the first time.
The official Olympics YouTube channel recorded approximately four million ninety-eight thousand views for the "Hello World" music video, alongside nearly twenty-five thousand likes. These figures reflect organic platform performance on YouTube alone and do not include streaming data from Interscope Records' broader distribution across other platforms.
Hannah Lux Davis directed the "Hello World" music video for London Alley, with Lisa Arianna producing. The extended crew included director of photography Par Ekberg and editor Sean Fazende, with visual effects by Digital Axis, as credited on the official Olympics YouTube release ahead of the Paris 2024 Opening Ceremony.
The Clapboard Score for "Hello World (Song of The Olympics™)" is 72 out of 100. The score reflects strong creative ambition, a distinctive music-first strategy, and meaningful organic reach on YouTube, balanced against the absence of publicly disclosed agency credits and limited verified commercial performance data from the United States market.
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