Safety Tips from a Stunt Double - Mutual de Seguridad, Cine Hoyts | Clapboard Ad Archive

Safety Tips from a Stunt Double is a 2019 film campaign created by McCann Chile for Cine Hoyts and Mutual de Seguridad that innovatively elevates safety communication within the media and entertainment sector by casting an action movie stunt double as the authoritative voice on theater safety protocols. This approach leverages the stunt double’s intrinsic association with risk management, physical precision, and behind-the-scenes expertise, transforming routine safety guidelines into compelling insider advice that resonates authentically with cinema audiences. By positioning this specialist as a recurring, semi-celebrity figure, the campaign taps into what Clapboard’s taxonomy identifies as FORMAT#8—ONGOING CHARACTERS OR CELEBRITIES—where a distinctive personality anchors brand recall and message retention. The stunt double’s persona bridges the thrilling world of cinematic stunts with the practical necessity of audience safety, making the communication both credible and memorable without resorting to exaggerated dramatization or didactic demonstration. McCann’s use of film capitalizes on the dynamic storytelling possibilities inherent to the medium, allowing the stunt double to deliver safety tips with a natural authority that underscores the commitment of both brands to protecting their patrons in entertainment venues. By aligning the campaign with public interest objectives, the collaboration between Cine Hoyts and Mutual de Seguridad signals a proactive stance on wellbeing that goes beyond conventional safety messaging, embedding it within the cultural context of moviegoing. Clapboard rates this campaign 64/100 in its global creative archive. This campaign matters because it demonstrates how public interest messaging in entertainment can be revitalized through expert-led narratives that engage audiences by making safety advice feel both relevant and integral to the cinematic experience.